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 CINCINNATI, Sept. 30 /PRNewswire -- The list of cable operators and broadcasters demonstrating their commitment to Scripps Howard Broadcasting's (NASDAQ: SCRP) Home & Garden Television Network (HGTV) continues to grow. Today the company announced contractual agreements with three of the nation's largest cable system operators and an additional major television broadcaster.
 Cable operators Time Warner Cable, Times Mirror Cable Television, Inc., and Rifkin and Associates all agreed to carry HGTV in exchange for permission to also carry the signals of HGTV's broadcast affiliates.
 Also, Nationwide Communications Inc. signed a six-year agreement to affiliate its three television stations with the consumer-oriented network.
 The 24-hour national cable network will feature programming that covers home repair/remodeling, gardening, decorating and home electronics. It is scheduled to be launched in the fall of 1994.
 "Adding these four companies less than five weeks after HGTV's unveiling indicates the potent consumer interest in programming of this type," said Frank Gardner, Scripps Howard Broadcasting's executive vice president. "When we announced the network, we knew it would be an innovative venture that would have unique appeal to cable system operators and broadcasters alike."
 As the second-largest cable operator in the country, Time Warner owns cable systems in 36 states with nearly 7.1 million subscribers. Its senior vice president, programming, Fred Dressler said, "The Home & Garden Network is a very exciting new project. By targeting a market in which Americans spent $200 billion last year, HGTV will focus on a subject of significant interest to millions of Americans."
 Times Mirror Cable, an operator with 61 cable systems, reaches 1.2 million customers in 13 states. "Our agreement with HGTV demonstrates our commitment to provide valuable cable programming to our customers while at the same time securing permission to continue to carry broadcast affiliates. The Home & Garden network promises to add value to our cable service with its unique focus on the home," said Kent Franke, Times Mirror Cable's senior vice president, programming and research.
 "We are excited about HGTV's prospects," said Jack Pottle, vice president of operations for Rifkin, the Denver-based cable operator with 360,000 subscribers. "There's a myriad of new cable networks out there, but only HGTV has carved out a niche with such proven appeal to consumers."
 The three cable operators join a fast-growing list of HGTV supporters. When Scripps Howard announced the creation of the network on Aug. 26, it also announced a six-year agreement with Boston-based Continental Cablevision, the nation's third-largest cable operator with nearly 3 million subscribers, to carry the new network in exchange for rights to carry the programming of HGTV's broadcasting affiliates.
 Nationwide's contract as an affiliate helps Scripps Howard Broadcasting meet its goal of expanding to include a broadcast station in each of the nation's television markets. The Columbus, Ohio-based company operates television stations in Green Bay, Wis. (WBAY); Richmond, Va. (WRIC); and Knoxville, Tenn. (WATE).
 Seven of the Scripps Howard stations are already members of the network. Two weeks after HGTV's creation, Lee Enterprises signed a six- year agreement to affiliate nine of its television stations with HGTV.
 Nationwide's vice president for television, Ben McKeel, said "We believe HGTV offers us exciting new programming alternatives. The national programming by HGTV is perfectly suited for our audiences, and we will have the opportunity for daily local programming."
 Cable systems owned by Scripps Howard Broadcasting and its parent, The E. W. Scripps Company (NYSE: SSP), also will carry the Home & Garden network.
 In addition to its cable interests, The E. W. Scripps Company operates 20 daily newspapers, 10 television stations, five radio stations, and United Media, a leading syndicator and licensor of news features and comics.
 For information on affiliation with the Home & Garden Television Network, contact Terry Schroeder, Scripps Howard Broadcasting, 513-977-3783.
 -0- 9/30/93
 /CONTACT: Rich Boehne of Scripps Howard Broadcasting, 513-977-3826/

CO: Scripps Howard Broadcasting ST: Ohio IN: ENT SU: CON

AR -- CL022 -- 7574 09/30/93 19:20 EDT
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Publication:PR Newswire
Date:Sep 30, 1993

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