Printer Friendly

FORWARD RECORDS AND PHILIPS INTERACTIVE MEDIA OF AMERICA JOIN FORCES ON NEW TODD RUNDGREN PROJECT

 Both Companies Plan Summer Releases
 of Todd Rundgren's `No World Order'
 SANTA MONICA, Calif., April 5 /PRNewswire/ -- As part of an unprecedented cooperative marketing agreement, Rhino Records' new music label, Forward, will team with Philips Interactive Media to simultaneously release both non-interactive and interactive versions of TR-I's new album "No World Order".
 As Rundgren explains, "TR-I" stands for "Todd Rundgren Interactive," representing his redefinition as an interactive artist and cohesively incorporating his many and diverse facets as musician, performer, producer, video pioneer and computer software developer.
 Rundgren has created the world's first completely interactive music-only CD-I: writing and producing a vast musical data base (nearly four hours' worth) comprised of 4 second-8 second "bits" of music, Rundgren has developed a new proprietary technology (for which a patent has been applied) that allows compact disc-interactive users to manipulate and recombine these thousands of musical modules to create literally an infinite number of versions of the songs. The non-interactive version, 53 minutes long, represents only one of the millions of ways the album could have turned out.
 In a precedent-setting arrangement, Eric Gardner, Rundgren's manager of 18 years, exclusively licensed the worldwide CD-I rights to Philips Interactive Media of America (PIMA) and the North American and Australian non-interactive rights to Forward (a U.K./European distribution deal for the non-interactive version will be announced shortly; Pony Canyon Records is distributing the non-interactive version in Japan). The two companies' marketing divisions, in conjunction with Gardner, will be working hand-in-hand to maximize exposure for both releases through television, radio and press. Both Forward and PIMA will be releasing their respective versions in early July.
 Featuring 10 brand-new tracks (plus six additional alternate versions of selected songs on the non-interactive Forward release), "No World Order" explores musical territories into which no one has previously ventured. The Rundgren aficionados will recognize the artist's unmistakable blend of musicianship, writing and melody, but they will also notice the inclusion of rap, hip-hop and dance flavors, with a slightly harder edge than Rundgren has offered in his last few outings. Predictably, the lyrics are biting, witty, incisive and, in more than one instance, controversial.
 In describing the interactive musical experience using the Philips CD-I system, Rundgren says: "The listener is no longer a passenger on a train stuck on a track that can only go in one direction. Instead, he or she is more like a fish in an aquarium (which represents the three-dimensional audio environment of the total musical data base) with the ability to move in any direction that he or she wishes. Users would have to play the CD-I disc for 24 hours a day, seven days a week, well into the next millennium in order to hear the same version of a song twice."
 In conjunction with Forward and PIMA's early July release of "No World Order," Rundgren plans to embark on a 20-city major-market promotional tour (sponsored by both companies), visiting selected radio stations in key markets to demonstrate the amazing capabilities of the CD-I version of the album. As part of his unique presentation, Rundgren will create a one-of-a-kind version of the album's first emphasis track (he will be carrying a CD mastering machine with him), which will be presented to the program director of the sponsoring radio station in each city. Rundgren will also be making appearances at selected record and electronics stores in each market.
 Toward the latter part of the summer, Rundgren is planning a series of live performances in selected major markets across the country (consisting of multinight stands in each city), which will, in keeping with the innovative nature of the project, be staged in specially selected venues capable of accommodating what will be the first audience-interactive concert tour. Dates will be announced shortly.
 Atlantic Records Senior Vice President Danny Goldberg states: "Todd is an authentic genius, and we're glad that someone so special is associated with Rhino's new Forward label." (Atlantic Records distributes Forward through WEA Distribution.)
 Forward Vice President of Marketing Chris Tobey says: "Todd Rundgren's extraordinary new TR-I project is a perfect fit with the Forward philosophy. It's a cutting edge album from a highly regarded, established talent. I am extremely excited about the potential synergy between Forward, Atlantic and Philips. I believe that the strengths of the individual players involved will be multiplied through our coordinated marketing and promotional efforts."
 PIMA President and Chief Executive Officer Bernie Luskin comments: "We are extremely proud that Todd has chosen compact disc- interactive as the format to give people access to his unique ad innovative music. Interactive music is another significant step in the evolution of compact disc-interactive in home entertainment. With this program, owners now have an even wider range of experience."
 Rundgren began his musical career as leader/founding member of the quintessential '60s cult group The Nazz. Going solo in 1969, he wrote, performed, produced and engineered the critically acclaimed 1972 multiplatinum "Something/Anything" double LP, which featured the hits "I Saw The Light" and "Hello It's Me." In 1974, Rundgren formed Utopia, acclaimed as one of the era's pre-eminent progressive rock bands. As a producer, Rundgren has worked with more than 60 artists, including Patti Smith, Cheap Trick, Psychedelic Furs, XTC, Grand Funk Railroad and Hall & Oates. The Rundgren-produced Meatloaf LP "Bat Out Of Hell" has sold more than 22 million units and continues to sell more than 1 million records each year. His current production project is Paul Shaffer's new album, which will be released in the summer.
 Rundgren has constantly been one step ahead of the rest of the pack. Before there was an MTV, he was already making music videos in his multimillion-dollar state-of-the-art complex called Utopia Video. One of these creations, "Time Heals," was not only a landmark accomplishment technically but has the distinction of being the second video broadcast on MTV's first day on the air -- after The Buggles' "Video Killed The Radio Star."
 Rundgren's passion for computer technology and the possibilities of interactive music date back to the late '70s. He developed the first-ever color graphics tablet, which he licensed to Apple in 1981. In 1989, Rundgren created Flow-Fazer, a computer screen-saver program that he likes to refer to as "music for the eyes." This interstitial, visual stimulation for the "hacker" eventually spun off into posters, calendars, puzzles and videotapes. And, incredibly, Rundgren was also the progenitor of interactive television: he and his band Utopia performed the word's first interactive television concert more than 15 years ago, broadcast live over the Warner QUBE television system in Columbus, Ohio, in 1978.
 The Philips CD-I system represents more than 10 years of digital compact disc development by the company that invented CD technology. The system and close to 100 PIMA titles are currently available at more than 2,800 consumer electronics specialty retailers and in consumer electronic departments of major national department stores. A wholly owned subsidiary of Philips Electronics, N.V., PIMA owns and operates several CD-I production studios in the United States.
 -0- 4/2/93
 /CONTACT: David Dorn of Forward, 310-828-1980, ext. 314; or Todd Greene of Philips Interactive Media, 213-251-4620/


CO: Forward; Rhino Records; Philips Interactive Media ST: California IN: ENT CPR SU: PDT

BP-KJ -- LA005 -- 2919 04/05/93 10:03 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 5, 1993
Words:1208
Previous Article:DICK ENBERG TO SPEAK AT CMU DINNER IN DEARBORN
Next Article:GTE SPACENET TO EXPAND THE TRUCKER TELEVISION NETWORK WITH MORE THAN 125 ADDITIONAL SATELLITE INSTALLATIONS
Topics:


Related Articles
RHINO ENVISIONS FUTURE WITH FORWARD LABEL
LASER-PACIFIC AND PHILIPS INTERACTIVE MEDIA OF AMERICA ANNOUNCE AGREEMENT
'GET USED TO IT' -- TR-I; TR-I PROMO TOUR HITS 12 U.S. CITIES WITH LIVE RADIO AND IN-STORE APPEARANCES
ELECTRONIC ARTS AND TODD RUNDGREN BRING FIRST INTERACTIVE MUSIC-ONLY CD TO MACINTOSH PLATFORM
PHILIPS MEDIA CELEBRATES MUSIC AND MULTIMEDIA AT WOODSTOCK '94; 200,000-SQ. FT. MULTIMEDIA VILLAGE BEING BUILT FOR FESTIVAL
PHILIPS MEDIA & ARDENT RECORDS SIGN
COMPUSERVE ROCKS! WITH AN EXCLUSIVE RELEASE OF A FULL LENGTH ALBUM
Producer and Recording Artist Todd Rundgren to Join Context Media Advisory Board.
Another first for Rundgren: Eugene.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters