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FORTUNE BANK TO ACQUIRE PINELLAS COUNTY BRANCH

 FORTUNE BANK TO ACQUIRE PINELLAS COUNTY BRANCH
 CLEARWATER, Fla., July 28 /PRNewswire/ -- Fortune Bank announced


today that it will acquire a branch location in northern Pinellas County from Fifth Third Trust Co. and Savings Bank, F.S.B.
 The terms of the transaction call for Fortune Bank to assume the deposits and certain fixed assets of the Fifth Third branch located at 2323 Curlew Road, in the Courtyard Medical Professional Center, just west of U.S. Highway 19 North in Palm Harbor. While awaiting regulatory approval, which is expected within 90 days, Fifth Third will continue to service customer accounts which will carry the uninterrupted protection of FDIC insurance.
 "This acquisition is an excellent opportunity for Fortune to better serve the local banking needs of individuals and businesses in the rapidly growing northern Pinellas communities," said Roy M. Whitehead, Fortune's executive vice president of retail banking. "The addition of this location is evidence of Fortune's long-term commitment to enhancing our presence along Florida's west coast."
 With the addition of the Palm Harbor location, Fortune Bank will have 29 Pinellas County banking locations for a total of 46 branches in eight counties along Florida's west coast. Fortune Bank is a $2.5 billion institution based in Clearwater, Fla. and is the primary subsidiary of Fortune Bancorp, Inc. (NASDAQ: FORB).
 The Fifth Third Trust Co. and Savings Bank, F.S.B. is based in Naples, Fla. and is one of 10 affiliate banks of Fifth Third Bancorp (NASDAQ: FITB). Fifth Third Bancorp is headquartered in Cincinnatti, Ohio and has $9.5 billion in assets with over 240 banking centers primarily in Ohio, Kentucky and Indiana.
 -0- 7/28/92
 /CONTACT: Nancy Kaylor of Fortune Bank, 813-538-1114/
 (FORB FITB) CO: Fortune Bank; Fifth Third Trust Co. and Savings Bank, F.S.B. ST: Florida IN: FIN SU: TNM


JB-AW -- FL012 -- 4183 07/28/92 15:00 EDT
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Publication:PR Newswire
Date:Jul 28, 1992
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