Printer Friendly

FORMULA ONE: McLaren coup.

McLaren have unveiled their new title sponsor after poaching mobile phone giant Vodafone from Ferrari.

Vodafone have been associated with Ferrari for several years, but they will switch to McLaren from January 2007 after concluding a lucrative long-term contract.

The team will be known as Vodafone McLaren Mercedes and boss Ron Dennis was delighted to seal the deal.

He said: "The status of the brand and the level of activation in support of the sponsorship were key criteria for our choice of title sponsor and Vodafone over delivers in all respect
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Sport
Publication:Daily Post (Liverpool, England)
Geographic Code:4EUUK
Date:Dec 15, 2005
Previous Article:GOLF: Rose to home in on victory.
Next Article:RALLYING: Mitsubishi KO.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters