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FORMICA CORPORATION INTRODUCES NUVEL SURFACING MATERIAL

 LAS VEGAS, Feb. 19 /PRNewswire/ -- Formica Corporation, the world's leading manufacturer of decorative laminates, has introduced NUVEL(tm) surfacing material. NUVEL has the look and performance of solid surfacing at half the cost. The product was introduced on Feb. 19 at the National Association of Home Builders' (NAHB) Show in Las Vegas.
 NUVEL creates a new product category between laminates and solid surfacing. Engineered from GE Plastics' VALOX(tm) sheet, the material is a high-density, mineral-filled polymer .090 inches thick. It is stronger, more formable and durable than laminates, and has higher heat resistance. Compared to solid surfacing, NUVEL demonstrates similar aesthetic and performance characteristics, at about half the price.
 NUVEL can be applied to typical substrates such as particleboard or medium-density fiberboard. An obvious choice for countertops, it also is appropriate for most any installation, including cabinetry, furniture, shelving and a variety of commercial applications.
 The material is available in sheet form in several sizes, up to five feet in width and in any length; it can be coordinated with all other FORMICA(R) brand products. NUVEL offers an appealing matte finish that comes in Antique White, Almond, Surf, Folkstone and White. It has higher heat resistance than other materials on the market, so scorching or blistering is greatly reduced. Since color is solid all the way through, scratches are inconspicuous.
 "NUVEL is the affordable alternative to solid surfacing and we expect it to change the industry," said Vincent P. Langone, president, chairman and chief executive officer of Formica Corporation.
 GE Plastics and Formica Corporation have signed a long-term agreement which makes Formica the sole worldwide distributor of engineered thermoplastic sheet made of VALOX resin. Under an exclusive arrangement, GE's Structured Products business will supply the sheet and Formica will sell the material under the trade name NUVEL. GE's new sheet product is not otherwise commercially available.
 "We are excited about our new business relationship with Formica," said Gary L. Rogers, GE Plastics' president and chief executive officer. "Separately we are world leaders in our respective businesses: Formica in the surfacing market and GE Plastics in engineered thermoplastics. Together we are combining our resources to create a totally new surfacing market."
 -0- 2/19/93
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 NOTE: Photo tranmitted on INS PhotoLink Network. Photography also available upon request.
 /CONTACT: Dan Adamus, GE Plastics, 413-448-7487, or Irene Ross, Formica Corporation, 212-459-9182/


CO: GE Plastics; Formica Corporation ST: Massachusetts, Nevada IN: SU: PDT

DJ -- NE006 -- 8389 02/19/93 12:28 EST
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Publication:PR Newswire
Date:Feb 19, 1993
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