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FORGET 'STAR 69', JUST SAY 'RETURN CALL' BELL ATLANTIC OBSERVES NATIONAL CONSUMER WEEK WITH ANNOUNCEMENT OF VOICE RECOGNITION TRIAL IN NEW JERSEY

FORGET 'STAR 69', JUST SAY 'RETURN CALL' BELL ATLANTIC OBSERVES NATIONAL CONSUMER WEEK WITH ANNOUNCEMENT OF VOICE RECOGNITION TRIAL IN NEW JERSEY
 ARLINGTON, Va., Oct. 28 /PRNewswire/ -- Bell Atlantic today issued the following release:
 Pick up your phone and say "Return Call." The New Jersey Bell intelligent network will immediately redial the number of the last person who called. Say "Answer Call," and be connected with your New Jersey Bell voice messaging service.
 By the mid-nineties, customers of New Jersey Bell and Bell Atlantic's other telephone companies will literally be able to tell their phones what to do. Remembering "Star 69" for Return Call, "Star 66" for Repeat Call or "Star 72" for Call Forwarding will be in the past, as customers interact with virtually all telephone services by voice.
 Late this year, to test this easy-to-use approach, Bell Atlantic and its subsidiary, New Jersey Bell, will carry speech recognition into the homes of approximately 70 employees living in Essex County, New Jersey.
 The employees will use voice commands for ordinary phone calls as well as for Return Call, Answer Call, Repeat Call, Call Forwarding and six other telephone services: Call Trace, Call Block, Priority Call, Speed Calling, Tone Block and Home Intercom.
 "Consumer expectations about 'wise buys' are undergoing a revolution," said Richard Alston, Bell Atlantic Network Services vice president for marketing, referring to the "Operation: Wise Buys" theme of National Consumer Week (Oct. 25-31), sponsored by the White House Office of Consumer Affairs.
 "America's world class telephone service and a myriad of other services and devices, such as personal computers, ATM machines and faxes, give people very fast, highly reliable delivery of what they want, when they want it," Alston said.
 "Voice recognition is part of Bell Atlantic's commitment to meeting that expectation for speed and simplicity," Alston continued. "We have worked with customers every step of the way to develop both the command words and the pacing so that the experience of telling the phone what to do is as close to natural conversation as possible.
 "One payoff for this attention to customer requirements came when a customer told us that using voice commands was like 'going back to the future' -- to the personalized touch of traditional telephone service."
 When a customer says, "Call Doctor," "Call Forward Mom," or "Repeat Call Boss," the system will recognize the commands and, by discerning that customer's unique voice print, select the appropriate doctor, home or boss.
 This interpretation of speech and translation into language the network understands will be handled by state-of-the-art software and hardware to be installed in the Bell Atlantic telephone companies' central offices.
 For this trial, Texas Instruments will provide the voice recognition system used in the Bell Atlantic trial as well as some technical support.
 Earlier this year, approximately 50 employees in Virginia tested voice-activated dialing at their desks, issuing such commands as "Speed Dial Boss" and "Forward to 703-974-3615."
 Texas Instruments Incorporated, headquartered in Dallas, is a high technology company with sales and manufacturing operations in more than 30 countries. With more than two decades of speech research and development, TI has advanced speech technology to deliver new voice services over the phone.
 Bell Atlantic Corporation, based in Philadelphia, is the parent of New Jersey Bell, Bell of Pennsylvania, Diamond State Telephone (Delaware), and the Chesapeake and Potomac Telephone Companies of Maryland, Virginia, West Virginia and Washington, D.C.
 Bell Atlantic also is the parent of one of the nation's largest cellular carriers and of companies that provide business systems services for customer-based information technology, including software, systems integration, hardware and software service and support, and financial services, throughout the U.S. and internationally.
 In addition, Bell Atlantic International offers network services and consulting to telephone authorities throughout the world and, in conjunction with Ameritech, owns a majority interest in Telecom Corporation of New Zealand.
 NOTE: Unix is a registered trademark of AT&T.
 -0- 10/28/92
 /CONTACT: Sandra Granzow of Bell Atlantic, 703-974-3615, or Karen Johnson of New Jersey Bell, 201-649-2282, or Peggy Hart of Texas Instruments, 512-250-6437/ CO: Bell Atlantic ST: New Jersey IN: TLS SU: PDT


LD-SH -- NY108 -- 6224 10/28/92 16:33 EST
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Date:Oct 28, 1992
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