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FORD VEHICLE SALES UPBEAT IN THE ATLANTA REGION

 ATLANTA, Nov. 5 /PRNewswire/ -- Based on October sales results, the 1994-model year began quite favorably for Atlanta-region Ford and Lincoln-Mercury dealers.
 "Car sales in Ford Division's Atlanta Region increased 15 percent in October, compared with October 1992," said Leo Warner, manager for the Ford Division Atlanta Region. Truck sales were up 20 percent.
 The region has 414 dealers and covers all or parts of five states.
 Ford Division cars with the most increased sales in October were Thunderbird (up 74 percent); Escort (up 48 percent) and Probe (up 8 percent).
 Ford Truck sales highlights include Ranger pickup (up 66 percent); Aerostar (up 57 percent) and Econoline (up 30 percent).
 Since January, Ford Division's Atlanta region sales have increased 27 percent for cars and 23 percent for trucks over the January-October period last year.
 Sales by Lincoln-Mercury's 575 Atlanta-region dealers in 13 states also increased. Lincoln-Mercury sales were up 9 percent in October, compared with sales in October 1992.
 "Grand Marquis was Lincoln-Mercury's best-selling vehicle in October," said Dave Reis, manager for the Lincoln-Mercury Southeast Region.
 Other Lincoln-Mercury sales leaders were Cougar (up 55 percent) and Tracer (up 25 percent).
 "We also sold 872 Mercury Villagers in this region in October," Reis added. "Introduced last year, Villager sales are confirmation that customers continue to be impressed with Villager's high quality and driveability."
 -0- 11/5/93
 /CONTACT: Tom Boyle or Anne Booker of Ford Motor Company, 404-577-2277/
 (F)


CO: Ford Motor Company ST: Georgia IN: AUT SU: SLS

BR-RA -- AT001 -- 1100 11/05/93 08:51 EST
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Publication:PR Newswire
Date:Nov 5, 1993
Words:256
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