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FORD TO INTRODUCE NEW MUSTANG IN DECEMBER

 NEW YORK, April 7 /PRNewswire/ -- Nearly 29 years after the first "pony" car was unveiled here at the World's Fair, Ford Motor Company (NYSE: F) has returned to the Big Apple to announce that a new 1994- model Ford Mustang will appear in dealer showrooms on Dec. 27.
 "With 6.1 million Mustangs produced since it was introduced on April 17, 1964, we are excited about bringing a new Mustang to market this year," said Keith Magee, general marketing manager of Ford Division. "The new Mustang will blend many of the styling cues of the original car with Ford's state-of-the-art design and technology."
 "Mustang owners and collectors have strong feelings on how a Mustang should look and perform. We have thoroughly researched the new car with current and potential Mustang buyers," he said. "When you see and test drive the 1994 Mustang later this year, you will know that Ford has upheld the heritage of Mustang."
 The 2.3-liter base engine of the current Mustang will be replaced with a 3.8-liter V-6. "It will boost horsepower from our current base engine by more than 30 percent, up to 140, adding to the Mustang tradition of affordable performance," Magee said. "We expect great market response to this change." The Mustang GT will continue to feature an engine well-liked by Mustang buyers, the 5.0-liter High Output V-8 engine.
 The Mustang was nothing less than an overnight success. In just 12 months, more than 417,000 Mustangs were sold, then a record for first-year sales. Further indication of Mustang's instantaneous following was the formation of hundreds of Mustang Clubs. There are approximately 165 clubs around the world with more than 35,000 members who own and/or restore classic Mustangs.
 Magee noted that Mustang will continue to be built at the Dearborn Assembly Plant with Job 1 targeted for Oct. 4.
 To highlight the announcement at the New York Auto Show, Ford displayed the Mustang Mach III concept car, Mustang Cobra and a new Mustang 5.0-liter convertible "feature" car. "These vehicles are creating a lot of excitement in anticipation of the next-generation Mustang," Magee said. "Mach III, Cobra and the 'feature' convertibles will help us continue our sales leadership position in the small specialty segment."
 Mustang Mach III is an open-air roadster which features sculpted carbon fiber body panels, a low windshield, wraparound rear bumper, cat's-eye headlamps and 19-inch chrome five-spoke wheels. Mustang lovers will recognize the car's open grille, three-bar taillight and character lines along the door panels and air scoop -- all styling cues reminiscent of the classic Mustangs of the 1960s.
 The 1993 Ford Mustang Cobra, first in a series of limited production cars by Ford's Special Vehicle Team (SVT), is a specially engineered sports coupe for driving enthusiasts. With its numerous technical and visual changes, Mustang Cobra production will be limited to 5,000 units during the 1993 model year. The Mustang Cobra's engine is substantially more powerful and responsive than the standard 5.0-liter V-8 from which it is derived, yielding a horsepower rating of 235 at 4600 rpm.
 The Mustang LX 5.0-liter convertible "feature" car enhances the car's classic, sporty look. The car comes with monochromatic color schemes in white or canary yellow, including a color-keyed rear spoiler. Both cars are equipped with leather interior trim and Mustang pony- embroidered headrests and floor mats.
 "The 1994-model Ford Mustang is one of 12 new vehicles that Ford is bringing to market in the next three years," added Magee. "With its long heritage and strong following, it is fitting that the Mustang will be the first out of the chute as we step up the pace of bringing new products to market."
 -0- 4/7/93
 /CONTACT: Mike Moran, 313-446-7730, or Della DiPietro, 313-446-7770, both of Ford/
 (F)


CO: Ford Motor Company ST: New York, Michigan IN: AUT SU: PDT

KE-SM -- DE007 -- 0262 04/07/93 11:55 EDT
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Publication:PR Newswire
Date:Apr 7, 1993
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