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FORD TAURUS WINS CAR SALES RACE

 DETROIT, Jan. 6 /PRNewswire/ -- Ford Taurus was crowned the best- selling car in America in 1992, as the year-end sales were released today. The Taurus total of 409,751 sales surpassed the Honda Accord for the title.
 It was a clean sweep for Ford Division, with the F-Series also winning the best-selling truck title in 1992 for the 16th consecutive year. With 488,539 sales, F-Series is also the No. 1 selling vehicle -- car or truck -- in America for the past 11 years.
 "We are absolutely delighted with these achievements. Taurus has been a success every year since it was introduced, and the reward has been record sales and market share in 1992," said Ross H. Roberts, Ford vice president and Ford Division general manager. "It set a new standard in design when it was introduced in 1985, and has been in the top 10 of car sales ever since."
 "Taurus has been one of America's most popular family cars in recent history," Roberts added. "It has won several dozen awards, so this sales title only reinforces our message that the Taurus offers outstanding value, quality and customer satisfaction."
 Roberts said that Ford Division's key to success for the Taurus has been customer input. "Taurus was redesigned two years ago with the customer in mind," Roberts said. "We researched the car thoroughly, and we did what the customer told us to do. It's an excellent example of listening to customer wants and needs."
 The Taurus is built at Ford's Atlanta and Chicago assembly plants, which, with the Ford Kansas Assembly Plant, are the top three most- productive car assembly plants in North America, according to the 1992 Harbour and Associates study.
 -0- 1/6/93
 /CONTACT: Mike Moran, 313-446-7730, or Della DiPietro, 313-446-7770, both of Ford/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

ML -- DE038 -- 2381 01/06/93 17:00 EST
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Publication:PR Newswire
Date:Jan 6, 1993
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