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FORD RECYCLING PROGRAM HELPS CHILDREN

 DEARBORN, Mich., Feb. 1 /PRNewswire/ -- Ford is turning holiday trash into cash for needy children this week.
 Following a January campaign to collect holiday greeting cards from its thousands of employees at plants and offices throughout Southeast Michigan, Ford is sending almost 100,000 cards to St. Jude's Ranch for Children in Boulder City, Nev.
 The children at St. Jude's will recycle the cards by cutting, trimming and pasting them onto new card backs, then selling them throughout America. The project helps them earn pocket money for excursions and fun trips, and administrators at St. Jude's believe the project teaches them the value of the work ethic.
 St. Jude's believes that the Ford card donation is the largest ever by any corporation.
 According to Andy Acho, who coordinated the recycling campaign for Ford, "This program helps needy children and Mother Nature, too. Rather than have these cards end up in landfills, we got involved to help these young people. It wasn't at all a tough project to 'sell' to Ford employees, since we already have more than 75 facilities actively recycling. It added a new dimension to our recycling drive. It was a win-win project -- our employees felt great about participating."
 This was the first year that Ford coordinated the program company- wide.
 "We already have asked employees to save the cards they receive all year long so that next year, we can help even more," Acho said.
 St. Jude's is a licensed, non-profit, non-sectarian and professionally supervised child care facility dedicated to helping abused, neglected and troubled children and teens.
 Individuals who would like to buy cards from St. Jude's -- a package of 10 costs $6.50 including postage and handling -- should write: St. Jude's Ranch for Children, P.O. Box 60100, Boulder City, NV 89006-0100.
 -0- 2/1/93
 /CONTACT: Pam Kueber of Ford, 313-337-2456/
 (F)


CO: Ford Motor Company; St. Jude's Ranch for Children ST: Michigan, Nevada IN: AUT SU:

ML -- DE016 -- 1319 02/01/93 11:18 EST
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Publication:PR Newswire
Date:Feb 1, 1993
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