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FORD PARTS AND SERVICE DIVISION RENAMED

 DETROIT, June 8 /PRNewswire/ -- Ford Parts and Service Division has been renamed the Ford Customer Service Division.
 "Our new name is indicative of the strategic change that our division is undergoing," Thomas J. Wagner, Ford vice president and division general manager, told employees in announcing the division's new name.
 "We have just completed a major study of our many businesses and their long-term contribution to our customer satisfaction goals. We have evaluated everything we do -- even our name -- in terms of its impact on our external customers, their satisfaction, and their loyalty.
 "We recommended -- and company management agreed -- that we change our name to 'Ford Customer Service Division' to reflect our new vision, which is to provide owners of Ford Motor Company (NYSE: F) vehicles an ownership experience that is so good they will buy again and tell others how great it is to own a Ford product.
 "Our name change in no way implies that we are de-emphasizing our commitment to providing quality and timely delivery of parts. It simply means that we view that segment of our business as part of the total customer satisfaction picture."
 Wagner announced the name change and other details of the division's strategic direction at the division's National Sales and Marketing Meeting being held at the Westin Hotel in Detroit.
 Established in 1974 in a merger of the Ford Parts Division and Ford Customer Service Division, the organization today employs nearly 6,800 people in offices throughout the United States. The division is headquartered in Detroit and has offices and parts distribution centers throughout the United States and Canada.
 -0- 6/8/93
 /CONTACT: John Ochs, 313-446-8321, or Joy Wolfe, 313-446-8323, both of Ford/
 (F)


CO: Ford Parts and Service Division ST: Michigan IN: AUT SU:

KE -- DE019 -- 6645 06/08/93 15:02 EDT
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Publication:PR Newswire
Date:Jun 8, 1993
Words:302
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