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FORD OPENS FOR BUSINESS IN CHINA

 SHANGHAI, People's Republic of China, June 21 /PRNewswire/ -- Ford Motor Company (NYSE: F) has launched its retail presence in the People's Republic of China, announcing a range of North American-built products to be marketed there and naming the first planned Ford dealers for major Chinese cities.
 "Ford is open for business in China," said Robert P. Sparvero, vice president of Ford's Tokyo-based Asia-Pacific Automotive Operations at a news conference following today's official opening of the Auto Shanghai '93 International Automobile and Manufacturing Technology Exhibition.
 Mr. Sparvero said that the vehicles selected by Ford for sale in China are the Lincoln Town Car, Ford Crown Victoria, Ford Taurus and Ford Tempo cars, and the Ford Aerostar minivan. All will incorporate specifications and features suitable for the Chinese market, including engines calibrated to run on leaded gasoline and, in some instances, strengthened suspensions and heavy-duty electrical components.
 "We believe this range of products will nicely match the needs and conditions of the Chinese market," said Mr. Sparvero.
 During the past year, the Chinese government has purchased more than 8,200 Ford Tempo cars.
 All of the vehicles selected by Ford for sale in China are included in the Ford display at Auto Shanghai '93, along with technology exhibits. The Ford stand is one of the largest in the exhibition, which is expected to attract more than 10,000 visitors daily before it closes on June 26.
 Ford also named the first five companies selected to become Ford dealers in China: Jiu Hua Company in Shanghai, Ease Corp International Ltd. in Beijing, Dong Bei Auto in Shenyang, Win Young International in Dalian, and Wallace Harper & Co. Ltd. in Guangzhou.
 Each dealer will be independently franchised and will deal directly with Ford Motor Company. They will have conveniently located showrooms displaying the products they will sell. Also, they will have their own service facilities or have access to one of 10 contract service centers already established by Ford in major Chinese cities to help ensure customer convenience and


satisfaction.
 Mr. Sparvero also mentioned that Ford Motor Company, which just a few days ago -- on June 16, 1993 -- celebrated its 90th Anniversary, is continuing to work closely with prospective Chinese partners in connection with possible automotive component manufacturing ventures.
 "We hope to reach successful conclusions on manufacturing opportunities for the Chinese market," said Mr. Sparvero.
 During the past several months, Ford Automotive Components Group (ACG) and two Chinese automotive suppliers signed letters of intent to study possible joint manufacturing ventures in the Shanghai area. One of these associations would involve Ford Glass Division and Shanghai Yao Hua Glass Works; the other is between the Ford Plastic and Trim Products Division and Yan Feng Division of the Shanghai Automotive Industry Corporation. A number of other cooperative opportunities also are being pursued.
 "We are pleased and proud to be here in China, and pleased with the beginning we have made," said Mr. Sparvero. "Early indications are that the Chinese buying public also is pleased with us, because our initial stock of vehicles is sold out."
 Ford Motor Company is the second-largest automotive manufacturer in the world and the fourth-largest industrial corporation. Its worldwide sales and revenues in 1992 exceeded $100 billion.
 In 1992, Ford was the only major manufacturer to increase its shares of both car and truck markets worldwide. With 5.9 million vehicle sales in the 1992 calendar year, Ford achieved a 12.6-percent global share of combined car and truck sales -- an increase of 0.6 percentage points from 1991. Ford ranks second in combined worldwide car and truck sales only to General Motors; Toyota is in third place overall, behind Ford.
 -0- 6/21/93
 /CONTACT: Ken Brown or Paula Bennett (Shanghai), 86-1-512-8012, or John Emmert (U.S.A.), 313-322-9211, all of Ford/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

ML-JG -- DE007 -- 3938 06/21/93 09:16 EDT
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Date:Jun 21, 1993
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