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FORD MOTOR COMPANY REPORTS U.S. SALES

 DEARBORN, Mich., Aug. 4 /PRNewswire/ -- Ford Motor Company (NYSE: F) today reported the following sales figures:
 Memo:
 1993 1992 Pct. Change Selling
 Days
 Total Vehicles 1993 1992
 July 21-31 128,870 121,085 +6.4 10 10
 July 1-31 314,312 284,506 +10.5 26 26
 Jan. 1-July 31 2,108,156 1,876,265 +13.0 179 180
 Total Cars
 July 21-31 63,343 66,490 -5.1
 July 1-31 158,195 158,505 -0.2
 Jan. 1-July 31 1,114,757 1,037,876 +8.0
 Domestic Cars
 July 21-31 61,343 64,312 -4.6
 July 1-31 154,365 154,326 -
 Jan. 1-July 31 1,084,531 1,007,897 +8.2
 Imported Cars
 July 21-31 1,724 2,178 -20.8
 July 1-31 3,830 4,179 -8.4
 Jan. 1-July 31 30,226 29,979 +1.4
 Total Trucks
 July 21-31 65,803 54,595 +20.5
 July 1-31 156,117 126,001 +23.9
 Jan. 1-July 31 993,399 838,389 +19.2
 Light Trucks
 July 21-31 63,518 52,670 +20.6
 July 1-31 151,465 122,135 +24.0
 Jan. 1-July 31 966,665 815,060 +19.3
 Note: Percentage changes are based on daily selling rates.
 Comments: The following may be attributed to Robert L. Rewey, vice president - Marketing and Sales Operations, Ford North American Automotive Operations.
 "The automotive market's positive momentum continued in July, despite severe regional weather problems. Industry truck sales provided the strongest manifestation of overall demand, apparently topping half a million units for the fourth consecutive month. Ford's total truck sales set an all-time July record (156,117) and were 24 percent above the same month of 1992. Our car volume for the month was essentially unchanged, as individual retail customers offset a year-to-year decline in fleet car deliveries. Ford's total vehicle volume was above the prior year for the twentieth straight month.
 "Our major new 1993 model products had especially gratifying July sales performances. Volume for the Lincoln Mark VIII was up nearly five-fold over July, 1992 and the all-new Mercury Villager minivan, in very short supply, achieved sales of 6,230 units. Spurred by the recently introduced Splash model, Ranger sales rose 37 percent to a new July peak, surpassing 31,000 for the third month in a row. And the sporty Ford Probe was 38 percent higher.
 "Among other notable highlights, the Ford Taurus remained America's best-selling car. (Combined Taurus and Mercury Sable sales already have exceeded 440,000 units in the first ten months of the 1993 model year.) Both the Ford Thunderbird and Mercury Cougar again registered solid volume gains in July, as growing numbers of consumers recognized their outstanding value. The new Cobra model helped Mustang sales to climb 33 percent. The Ford F-Series pickup remained America's best-selling vehicle, car or truck, while both the Ford Explorer, America's favorite utility vehicle, and Aerostar set new sales records for July. Additionally, volume advances for Bronco, Econoline/Club Wagon and Ford's medium-/heavy-duty trucks completed a clean sweep -- each and every one of our truck entries was up year-to-year."
 -0- 8/4/93
 /CONTACT: Joel Pitcoff, 313-337-3753, or Bonnie Daws, 313-337-3755, both of Ford/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

ML -- DE013 -- 9346 08/04/93 11:47 EDT
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Publication:PR Newswire
Date:Aug 4, 1993
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