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FORD MOTOR COMPANY REPORTS U.S. SALES

 FORD MOTOR COMPANY REPORTS U.S. SALES
 DEARBORN, Mich., April 3 /PRNewswire/ -- Ford Motor Company


(NYSE: F) today reported the following sales figures:
 Memo:
 1992 1991 Pct. Change Selling
 Days
 Total Vehicles 1992 1991
 March 21-31 111,178 101,125 +9.9 9 9
 March 271,534 250,529 +8.4 26 26
 Jan. 1-March 31 717,960 669,046 +5.9 77 76
 Total Cars
 March 21-31 58,520 58,335 +0.3
 March 148,409 177,177 -0.5
 Jan. 1-March 31 406,297 3997776 +0.4
 Domestic Cars
 March 21-31 56,771 55,892 +1.6
 March 144,061 143,758 +0.2
 Jan. 1-March 31 391,807 386,271 +0.1
 Imported Cars
 March 21-31 1,749 2,443 -28.4
 March 4,348 5,368 -19.0
 Jan. 1-March 31 14,490 13,105 +9.1
 Total Trucks
 March 21-31 52,658 42,790 +23.1
 March 123,125 101,403 +21.4
 Jan. 1-March 31 311,663 269,670 +14.1
 Light Trucks
 March 21-31 51,324 41,789 +22.8
 March 119,834 98,795 +21.3
 Jan. 1-March 31 303,059 261,730 +14.3
 Note: Percentage changes are based on daily selling rates.
 Comments: The following may be attributed to Robert L. Rewey, vice president-Sales Operations, Ford North American Automotive Operations:
 "The first quarter provided growing evidence that a gradual recovery in the auto market finally is under away. Total industry sales improved again on an annual rate basis in March, as they did in February. Now that consumer confidence is beginning to turn up, we're convinced that the auto market is poised for a sustained advance."
 "The recent strengthening of the retail car market is not readily apparent in total car sales figures, which reflect lower daily rental volume this year. The truck market is much more indicative of the overall retail climate. March was the fourth consecutive month that Ford's truck and total vehicle sales both were up vs. the prior year. Our truck sales surged by 21 percent last month, bringing the cumulative increase for the last four months to 16.5 percent. The impetus for these gains came primarily from our redesigned 1992 model Econoline/ Club Wagon and F-Series pickup trucks, as well as from Explorer, which established a new sales record for any month in March."
 "Meanwhile, our retail car volume has risen by 7 percent year-to- date ... offsetting the effect of lengthened daily rental replacement cycles. We're quite gratified by growing customer acceptance of our 1992 model line-up -- particularly the redesigned Ford Taurus and Mercury Sable, whose market share in March probably equalled and perhaps exceeded their best month ever."
 -0- 4/3/92
 /CONTACT: Joel Pitcoff, 313-337-3753, or Bonnie Daws, 313-337-3755, both of Ford/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


JG -- DE010 -- 5440 04/03/92 11:46 EST
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Date:Apr 3, 1992
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