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FORD MOTOR COMPANY REPORTS U.S. SALES

 FORD MOTOR COMPANY REPORTS U.S. SALES
 DEARBORN, Mich., Jan. 6 /PRNewswire/ -- Ford Motor Company


(NYSE: F) today reported the following sales figures:
 Memo:
 1991 1990 Pct. Change Selling
 Days
 Total Vehicles 1991 1990
 Dec. 21-31 121,078 89,615 +35.1 8 8
 December 242,792 226,761 +7.1 25 25
 Jan. 1-Dec. 31 2,899,379 3,363,108 -13.8 307 307
 Total Cars
 Dec. 21-31 63,975 56,242 +13.7
 December 125,481 131,925 -4.9
 Jan. 1-Dec. 31 1,636,050 1,943,603 -15.8
 Domestic Cars
 Dec. 21-31 61,727 54,891 +12.5
 December 119,850 128,519 -6.7
 Jan. 1-Dec. 31 1,572,770 1,880,389 -16.4
 Imported Cars
 Dec. 21-31 2,248 1,351 +66.4
 December 5,631 3,406 +63.3
 Jan. 1-Dec. 31 63,280 63,214 +0.1
 Total Trucks
 Dec. 21-31 57,103 33,373 +71.1
 December 117,311 94,836 +23.7
 Jan. 1-Dec. 31 1,263,329 1,419,505 -11.0
 Light Trucks
 Dec. 21-31 55,819 31,812 +75.5
 December 114,808 91,244 +25.8
 Jan. 1-Dec. 31 1,231,321 1,373,493 -10.4
 Note: Percentage changes are based on daily selling rates.
 Comments: The following may be attributed to Robert L. Rewey, vice president - Sales Operations, Ford North American Automotive Operations:
 "While 1991 was a difficult year for both Ford and the industry, our company achieved a number of significant successes. Ford products accounted for three of the top four selling trucks in 1991 and five of the top ten vehicles. For the sixth year in a row, Ford Division captured truck sales leadership, expanding the margin over its nearest rival by an estimated 25,000 units from 1990, and it was No. 1 in total vehicles (cars and trucks) for the fifth consecutive year, by more than 100,000 sales.
 "The F-Series pickup once again reigned as America's best selling vehicle, car or truck, for the tenth straight year. Both the Ford Taurus and Mercury Sable reached new market share peaks for the Fourth Quarter and the full calendar year. And the Ford Explorer exceeded our most optimistic expectations, becoming the most successful compact utility vehicle in history."
 "In recent months, the market seems to be telling us that truck sales overall are less sensitive to changes in consumer confidence than car sales. During the First Quarter, we expect our car sales to be up a little from the depressed levels of early 1991, but our truck sales should rise more sharply. Within the car mix, we anticipate retail sales actually will be much more buoyant, offset somewhat by declines in fleet business (due to lengthening of replacement cycles for daily rental 'program cars')."
 "Given the proliferation of bad economic news and its constant media coverage in connection with the political campaigning, it's not at all surprising that consumer sentiment indices are down. On the other hand, it's reassuring that we seem to be able to maintain retail car sales at or near last year's volumes in spite of the bad economic news and weak sentiment data. We agree with the consensus view that government policy initiatives are required to provide the economy with some stimulus. We're also convinced that, once confidence begins to turn up, the auto market is poised for a recovery."
 -0- 1/6/92
 /CONTACT: Joel Pitcoff, 313-337-3753, or Bonnie Daws, 313-337-3755, both of Ford/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


ML -- DE030 -- 6976 01/06/92 14:31 EST
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Date:Jan 6, 1992
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