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FORD IN ATLANTA UNVEILS NEW-MODEL TRUCKS ...AND THEY'RE NO LONGER FOR MEN ONLY!

 ATLANTA, March 10 /PRNewswire/ -- A Ford Motor Company (NYSE: F) executive today showed 75 Atlanta Region Ford dealers a new luxury model compact utility vehicle and a new sporty compact pickup truck -- both of which are likely to appeal to the increasing number of women truck buyers.
 The Limited, a luxurious version of the hot-selling Ford Explorer, and the Splash, a model of the compact Ford Ranger pickup, were shown to dealers attending Ford Division's Atlanta Region Winter Dealer Meeting.
 "Women represented 21 percent of industry truck buyers in 1992," said Ross Roberts, vice president of Ford Motor Company and general manager of Ford Division.
 "We believe that figure may jump to 35 percent for buyers of the Ranger Splash and a whopping 50 percent for Explorer Limited," he said. "Trucks no longer are for men only. Women and families, too, enjoy luxury and comfort in their road-tough vehicles."
 The Explorer Limited is a four-door off-road vehicle with the comfort and convenience of a luxury car.
 The Limited adds sophisticated styling to the highly successful Explorer with a new front fascia with foglamps, and color-keyed front bumper, grille, headlamp housing and tape stripe. The Limited also features new luxury wheels, all-terrain tires, and running boards for easier entry and exit.
 For comfort the Limited has new luxury leather seating, air conditioning, JBL sound with cassette, upgraded carpet and door trim, and a new overhead console with additional storage.
 Standard powertrain for the Limited is Ford's 4.0-liter electronically fuel injected (EFI) V-6 engine, matched with a four-speed automatic-overdrive transmission.
 Manufacturer's Suggested Retail Price (MSRP) of the Limited is $25,672 for the two-wheel drive (4x2) version, and $27,422 for the four-wheel-drive (4x4). Vehicles now are reaching Ford dealerships across America.
 The Ranger Splash, Ford's new youth truck, is making waves in appealing to younger buyers, women and other non-traditional pickup truck buyers who are crossing over from the car market.
 The Splash is the nation's first compact pickup with a flared pickup box. Splash represents an all-out effort to heighten the appeal of Ford trucks in market segments where the name of the game is styling coupled with value.
 Splash shares the contemporary look of the restyled Ford Ranger. Color-keyed features included outside mirrors, front and rear bumpers, bodyside moldings, grille, valence panel and special tape graphics. The Splash 4x2 comes with a 2.3-liter EFI I-4 engine, and the 4x4 is powered by a 3.0-liter EFI V-6.
 MSRP of the Splash starts at $12,175 for the 4x2 and $16,434 for the 4x4.
 Dealers also saw the Ford Probe with the SE (Sport Edition) option. It offers the sporty styling of the Probe GT -- named Motor Trend magazine's 1993 "Car of the Year" -- with the value of the standard Probe.
 The Probe SE option carries an MSRP of $795. The MSRP for the 1993 standard Probe with a 2.0-liter four-cylinder engine is $12,845.
 Roberts told dealers that 1992 "was a successful year for Ford Division and its dealers despite a lag in industry car sales."
 "Ford Division in 1992 had five of the nation's top ten selling vehicles. For the second year in a row, the division finished the calendar year with F-Series, Taurus, Explorer, Ranger and Escort on the top ten list.
 "And 1993 has begun well," he said. "Ford dealers nationally from January through February sold 192,912 cars, compared with 175,159 during those months of 1992, an increase of 15 percent.
 "Ford truck sales totaled 203,780, up 12.5 percent from the 188,538 they delivered last January-February," Roberts said.
 Leo Warner, manager of the five-state Atlanta Region, said regional sales, too, have increased significantly in 1993.
 "Deliveries of cars from January through February totaled 9,146, up 14 percent from the same period of 1992. Sales of 15,687 trucks also topped by 14 percent the comparable year-ago figure," Warner said.
 -0- 3/10/93
 /CONTACT: Tom Boyle of Ford Motor Company, 404-577-2277/
 (F)


CO: Ford Motor Company ST: Georgia IN: AUT SU: PDT

RA-BR -- AT005 -- 4716 03/10/93 13:01 EST
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Publication:PR Newswire
Date:Mar 10, 1993
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