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FORD EXPORTS REACH A RECORD HIGH

 FORD EXPORTS REACH A RECORD HIGH
 DEARBORN, Mich., Feb. 5 /PRNewswire/ -- Production of North


American-built Ford cars and trucks for export reached a record of 51,661 for 1991, a 36-percent increase over the prior year.
 "We exceeded our export projections for 1991, and it's our goal to increase our North American-built export volumes to 150,000-200,000 annually by the end of the 1990s, said Robert P. Sparvero, general manager of Ford's North American Automotive Operations Export Sales activity. "The time is right for us because we offer products that are fully competitive in quality, performance and design with those of overseas manufacturers, and this is reflected in the increasing demand for those products around the world."
 The Middle-East Gulf Cooperative Council (GCC) countries (comprised of Saudi Arabia, Kuwait, Bahrain, Qatar, the United Arab Emirates and Oman) represent Ford's highest-volume export market, accounting for 39 percent of its North American-built vehicles. In 1991, Ford's North American production for the GCC totaled 20,026 units, up 137 percent from 1990.
 The highest-volume export Ford models in the GCC region were the Mercury Grand Marquis (more than 4,800 units), Ford Crown Victoria (3,350), Mercury Topaz (nearly 2,350), Ford Tempo (more than 2,000), Lincoln Town Car (more than 1,500) and F-Series pick-up trucks (more than 1,300).
 In Kuwait, Ford's production of North American-built products in 1991 totaled more than 4,400 vehicles, up more than 3,000 units from the prior year, a 400-percent increase over 1990. "Our dealer in Kuwait is investing more than $10 million after the war to build a state-of-the- art sales and service facility to handle the increase volumes of Ford vehicles and offer better service to their customers," said Sparvero.
 North American export production for Europe in 1991 totaled more than 13,000 units, an increase of 183 percent over 1990. "In Germany alone, the U.S.-built Ford Probe GT performed beyond all our expectations, with about 10,000 units produced during 1991," said Sparvero. "In the future, we'll be increasing our North American-built exports to Europe, focusing on the all-new Ford Probe in late 1992, including the right-hand-drive version at a later date for the UK market, and the Explorer -- in 1993 with 6,000 units annually."
 Production orders for U.S. military personnel in 1991 increased 45 percent to more than 5,600 units. In Puerto Rico, Ford increased its production in 1991 to more than 5,000 vehicles, more than 1,000 units over the prior year. NAAO Export Sales also produced more than 1,400 vehicles for Mexico.
 "Another growing market for Ford North American-built exports is Central and South America," said Sparvero. "NAAO Export Sales produced more than l,000 vehicles to ship to Latin America, and in 1991, we began exporting built-up North American-produced Ford products to the Venezuela market."
 North American Export Sales production for Japan in 1991 totaled more than 1,300 for new units. Sales registrations in Japan in 1991 totaled more than 3,000. The North American-built products exported to Japan were the Ford Taurus, Ford Explorer, Lincoln Town Car, Continental and Mark VII, Ford Thunderbird and Probe and Mercury Grand Marquis.
 "We are determined to increase our exports of North American-built cars and trucks to Japan with the new products we have coming and our plans for right-hand-drive versions of future products, starting with the all-new Ford Probe," said Sparvero.
 North American Export Sales shipped vehicles to 73 export markets around the world in 1991.
 -0- 2/5/92
 /CONTACT: Lin Cummins of Ford, 313-845-0627/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


KK -- DE003 -- 7037 02/05/92 09:03 EST
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Date:Feb 5, 1992
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