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FORD EXPORTS ENJOY ANOTHER GREAT YEAR

 DEARBORN, Mich., Jan. 27 /PRNewswire/ -- Shipments of North American-built Ford (NYSE: F) cars and trucks reached 50,100 for 1992.
 "The increased demand for Ford's North American-built cars and trucks worldwide demonstrates that our products are fully competitive in quality, safety, performance and design with those of overseas manufacturers," said John F. Brinkley, general manager of Ford's North American Automotive Operations Export Sales activity.
 The top five North American-built Ford models exported in 1992 to markets around the world include: Ford Probe (6,554), Ford Tempo (6,117), Ford Explorer (5,218), F-Series Trucks (4,887) and the Ford Taurus (4,236).
 The Middle-East Gulf Cooperative Council (GCC) countries (comprised of Saudi Arabia, Kuwait, Bahrain, Qatar, the United Arab Emirates and Oman) represent Ford's highest-volume export market, accounting for 27 percent, or 13,936 units, of Ford's North American shipments in 1992.
 The best-selling Ford cars in the GCC region during 1992 were the Mercury Grand Marquis (2,853 units), Ford Crown Victoria (2,565), Mercury Topaz (1,792), Ford Tempo (1,552) and Taurus (1,547).
 North American-built export shipments to Europe totaled more than 9,000 units in 1992. Europe was Ford's second-largest market for North American-built products in 1992, representing 18 percent of its total export shipments.
 "In the future, we'll be increasing our North American-built exports to Europe, beginning with the Ford Explorer and new 1993 Ford Probe, including a right-hand-drive version for the UK market at the end of 1993," said Brinkley. "With the introduction of these new products, we expect Europe will become one of our fastest-growing export markets.
 "We successfully launched the Explorer in Spain at the end of last year, with exports of more than 1,200 units. This year, the Explorer will be launched in Germany, France, Italy, Switzerland, and several other European countries."
 Latin America is becoming a major market for Ford's North American- built products, with more than 7,700 cars and trucks shipped to that region in 1992. In Venezuela -- where Ford began shipping its North American vehicles at the end of 1991, for the first time in over a decade -- shipments totaled nearly 3,780 units. In addition, Ford re-entered Chile in 1992, shipping more than 1,650 North American-built cars and trucks. Ford also shipped more than 5,700 North American-built vehicles to Puerto Rico, a 30-percent increase over the prior year.
 Ford is making progress in the Asia Pacific region. In 1992, Ford completed the largest single fleet order it has ever received for North American-built products when the People's Republic of China purchased 3,010 Ford Tempos to be used as taxis and tourist vehicles. Ford increased its shipments to Japan in 1992 to nearly 3,000 vehicles, led by the popular Ford Taurus and Ford Probe. In Taiwan, Ford shipped nearly 850 North American-built cars and trucks in 1992, with the Ford Taurus and Ford Probe again representing the largest volume. Shipments to Korea for the year totaled more than 700 units.
 Shipments to Mexico totaled more than 1,000 units, and shipments of North American-built vehicles to U.S. military personnel stationed outside the United States reached nearly 3,350 units in 1992.
 "With the many new markets we are entering and increasing demand for our products in established markets, we believe we are well on our way to reaching our goal of increasing Ford North American-built exports to 150,000-200,000 annually by the end of the 1990s," said Brinkley.
 -0- 1/27/93
 /CONTACT: Lin Cummins of Ford, 313-845-0627/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

SB -- DE004 -- 9465 01/27/93 09:03 EST
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Publication:PR Newswire
Date:Jan 27, 1993
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