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FORD EXPANDS EXPORT COMMITMENT TO JAPAN

 FORD EXPANDS EXPORT COMMITMENT TO JAPAN
 BENICIA, Calif., Sept. 10 /PRNewswire/ -- Ford Motor Company


(NYSE: F) is taking another step to improve its sales in the Japanese market.
 Ford is assuming the responsibility for making modifications -- necessary to comply with Japan's rules and regulations -- to its North American-built cars and trucks being shipped to Japan.
 The modification work is being transferred to Ford's Predelivery Service Corporation (PSC) center -- a wholly owned subsidiary of the Ford Parts and Service Division. Previously, modifications were completed in Japan by Mazda, Ford's partner in Autorama, Inc.
 "This action is another indication of Ford's commitment to the Japanese market specifically, and to the export market in general," said John E. Keilly, general marketing manager of Ford's North American Export Sales.
 Recently Ford announced that it is becoming the direct importer of its North American-built products in Japan and has increased its equity position in the Autorama dealer network to equal that of Mazda's.
 Modifications to more than 100 Lincoln Continentals bound for Japan are under way, followed by Ford Thunderbirds in October. The Explorer will be added in early 1993, followed by Taurus. Most other North American-built products to be exported to the Asia-Pacific region will be modified at PSC, including the recently announced 3,010 Ford Tempos purchased by China.
 More than 100 modifications to Ford's North American-built products to be shipped to Japan will be made to meet functional and regulatory requirements, including the installation of unique components, such as fender flares to meet the wheel-to-fender dimensional requirements, mirrors that fold flat against the car and lighting changes to comply with Japanese legal requirements.
 "Taking on the responsibility of modifying our own products in the United States will help make Ford fully competitive by ensuring superior quality and reducing the cost of vehicles modified for export," said Mr. Keilly. "This procedure also will make the distribution process more efficient and quicker, because Ford products will meet the Japanese requirements when they leave the United States."
 To support annual exports of more than 6,000 Ford Explorers to Europe, Ford made an investment this year in a new modification center at its Louisville Assembly Plant. Ford Probe exports to Germany are modified at Ford's PSC center in Baltimore.
 "Modifying our North American cars and trucks for the overseas markets is just one of the steps we are taking to improve our export efforts. We are also improving our overseas distribution systems and strengthening our organizations in critical areas such as sales, marketing and parts and service."
 Shipments of North American-built Ford cars and trucks to export markets totaled 22,892 units during the first six months of 1992, a 33-percent increase over the same period last year.
 "Ford is making progress in the Asia Pacific region," said Mr. Keilly. "We shipped more than 850 North American-built vehicles to Japan in the first six months of this year, and Ford Japan has increased its orders for vehicles the second part of the year."
 Ford is the best-selling foreign nameplate in Japan, which includes sales of both North American-built vehicles and Ford-badged products built by Mazda in Japan.
 "We will continue to seek new markets for our North American-built products in Asia Pacific and elsewhere," said Mr. Keilly. "We recently concluded the largest single fleet order Ford had ever received for North American-built products when the People's Republic of China purchased Ford Tempos to be used as taxis and tourist vehicles. We were pleased with their decision to purchase automobiles from Ford, and we believe this is only the beginning of a long relationship."
 -0- 9/10/92
 /CONTACT: Lin Cummins of Ford Motor Company, 313-845-0627/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


SM -- DE014 -- 8084 09/10/92 14:11 EDT
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Date:Sep 10, 1992
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