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FORD DIVISION LOOKS FORWARD TO SUCCESS IN 1993

 DETROIT, Jan. 6 /PRNewswire/ -- Ford Division had five of the nation's 10 best-selling vehicles for the second year in a row in 1992 -- F-Series, Taurus, Explorer, Ranger, and Escort -- according to Ross H. Roberts, Ford vice president and Ford Division general manager.
 In making the announcement at the North American International Auto Show, Roberts said 1992 "was a successful year for Ford Division and its dealers, despite a lag in car industry sales."
 "Ford Division is the only major sales division with both car and truck share and volume increases for each consecutive month in 1992," Roberts said. "While vehicle sales for the industry were up only 4 percent over 1991, Ford Division's car sales were up 12 percent and truck sales were up 14 percent vs. a year ago. Ford Division's combined car and truck market share for 1992 was more than 20 percent, a gain of 1.5 percentage points over 1991."
 "We offer a full choice of winners which means we are consistently hitting the mark in every segment in which we compete," Roberts said. "That says a lot in terms of product quality, engineering talent and customer value."
 Roberts said 1992 was also a banner year for Taurus. "Taurus has been a success every year since its introduction, and the reward has been record sales and market share in 1992," Roberts said.
 After topping off 1992 with a big bang, Ford Division is looking forward to bigger and better things in 1993.
 Roberts unveiled a new addition to the Explorer model line-up -- the Explorer Limited. "It's designed to appeal to upscale buyers who want an upscale compact utility vehicle," Roberts said.
 The Explorer is the fifth best-selling vehicle and the No. 1 sport utility in America. Ford expects the new Explorer Limited to increase market share and sales volume for the vehicle even more.
 Also appearing in the 1993-model line-up will be the Ranger Splash. "The Splash's flareside styling is a first in the compact pickup segment," Roberts said. "It's a fun vehicle with a distinctive look and superior handling." Roberts, along with Fritz Mayhew, chief design executive of North American Design, unveiled the Ford Mustang Mach III, a concept vehicle. "The Mach III combines the traditional styling of the original 1965 Mustang with the technology of the 1990s," Roberts said. "It's likely that the new 1994 Mustang could have some striking similarities to the Mach III."
 Roberts also said the Mustang Cobra along with the F-150 Lightning will make their debut early in the year as Ford's first Special Vehicle Team products. Production of the high performance vehicles will be limited to 5,000 1993 Mustang Cobras and a total of 10,000 1993 and 1994 F-150 Lightnings. Both vehicles are designed to target a niche market.
 -0- 1/6/93
 /CONTACT: Mike Moran, 313-446-7730, or Della DiPietro, 313-446-7770, both of Ford/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

ML -- DE031 -- 2330 01/06/93 16:02 EST
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Publication:PR Newswire
Date:Jan 6, 1993
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