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FORD DIVISION ACHIEVES THIRD CONSECUTIVE YEAR OF SALES LEADERSHIP

 FORD DIVISION ACHIEVES THIRD CONSECUTIVE YEAR OF SALES LEADERSHIP
 DETROIT, Jan. 8 /PRNewswire/ -- Car and truck buyers gave Ford Division its third consecutive calendar year of combined vehicle sales leadership in 1991 with a victory margin of 106,268 units over its nearest competitor.
 "The real winners last year were the customers who took delivery of 2,344,619 new cars and trucks at Ford dealerships," said Ross H. Roberts, Ford Motor Company (NYSE: F) vice president and Ford Division general manager.
 "Ford Division took the No. 1 spot in total truck sales for the sixth year in a row," said Roberts. "Calendar-year truck sales of 1,263,329 gave the division an industry-leading 28.9 percent of the market -- more than 186,214 units ahead of its nearest competitor.
 "We're also off to a strong start for the first three months of the 1992 model year with a combined car and truck sales lead of more than 77,469 units."
 Highlights of Ford Division's 1991 calendar-year sales performance include:
 -- Ford Division was the industry's combined car and truck sales leader for the fifth consecutive year, outselling Chevrolet by 106,268 units.
 -- F-Series, Taurus, Explorer, Escort and Ranger were five of the top-10 best-selling vehicle lines in the U.S. for 1991.
 -- Ford was the leader in nine of the 15 market segments in which it competes.
 TRUCK HIGHLIGHTS:
 -- Ford's F-Series light-conventional truck, with sales of 452,311 units, was the best-selling vehicle in the U.S. -- car or truck -- for the 10th year in a row, the best-selling full-size pickup for the 15th year in a row, and the division's best-selling car or truck for the 19th year in a row.
 -- Ford Division was the industry's total truck sales leader for the sixth consecutive year (and 15 of the last 20), outselling its nearest competitor by 186,214 units, the second-largest margin in history.
 -- Explorer sales of 250,059 represented the best calendar year on record for any compact utility nameplate and accounted for 5.7 percent of the light-truck industry and 30.9 percent of the segment.
 -- Ford Ranger was the compact-truck sales leader for the fifth year in a row.
 -- The full-size Ford Bronco utility vehicle has been the sales leader in its segment for 13 years straight.
 -- The full-size Econoline Van has been the sales leader in its segment for 13 consecutive years.
 -- The Econoline Club Wagon was the best-selling full-size bus for the fourth consecutive year.
 CAR HIGHLIGHTS:
 -- Taurus, Escort and Tempo were three of the top-10 best-selling car nameplates in the U.S. for the 1991 calendar year and Escort, Thunderbird and Mustang were segment leaders.
 -- Taurus share of industry was at 3.7 percent -- a calendar-year record.
 -- Ford Division was station-wagon sales leader for the fifth consecutive year:
 -- Ford Taurus was station-wagon leader for the fifth year in a row.
 -- Ford Escort was the small-car wagon leader for the fifth year in a row.
 -- Mustang outsold Camaro and Firebird combined.
 -0- 1/8/92
 /CONTACT: Mike Parris of Ford Division, 313-446-7770/
 (F) CO: Ford Division; Ford Motor Company ST: Michigan IN: AUT SU:


JG-KK -- DE012 -- 7672 01/08/92 10:10 EST
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Publication:PR Newswire
Date:Jan 8, 1992
Words:529
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