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FORD DEALERS REPORT STRONG APRIL SALES IN LOUISVILLE AREA

 FORD DEALERS REPORT STRONG APRIL SALES IN LOUISVILLE AREA
 LOUISVILLE, Ky., May 7 /PRNewswire/ -- Ford dealers in the Louisville area reported strong increases in combined car and truck sales in April.
 Louisville-area Ford dealers sold 371 cars and 845 trucks during April.
 Joseph King, Ford Division regional sales manager, said car sales were paced by the Ford Tempo, up 25 percent and the Ford Taurus up 18 percent compared to the same month a year ago.
 Led by the spectacular success of the Louisville-produced Ford Explorer and all-new Econoline van, April truck sales in Louisville also soared.
 Area dealers sold more than 63 percent more Explorers, while Aerostar sales rose 61 percent and Econoline sales skyrocketed 173 percent compared to the same month a year ago. Sales of the Ford Ranger, also produced in Louisville, increased 15 percent over year-ago levels. Sales of Ford F-Series trucks climbed 43 percent in April.
 "We're encouraged that the auto market's gradual recovery continued in April, as total industry sales on an annual rate basis matched the level in March," King said. "Sentiment indices have begun to improve in response to emerging evidence that the economy's recovery from the recession at last is under way."
 Overall, Ford Motor Company's (NYSE: F) total year-to-date share of the U.S. market showed the largest increase -- up eight-tenths of a percent to 20.4 percent. Ford was the only domestic automaker to post market-share gains for both cars and trucks.
 -0- 5/7/92
 /CONTACT: Carolyn Brown of Ford, 313-322-1300/
 (F) CO: Ford Motor Company ST: Kentucky IN: AUT SU:


SB -- DE015 -- 7723 05/07/92 14:44 EDT
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Publication:PR Newswire
Date:May 7, 1992
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