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FORD CONTINUES CUSTOMER CASH INCENTIVES

 FORD CONTINUES CUSTOMER CASH INCENTIVES
 DEARBORN, Mich., June 30 /PRNewswire/ -- Customer cash incentives


will be continued on selected 1993 and 1992 Ford and Lincoln-Mercury models, a Ford Motor Company (NYSE: F) executive announced today.
 The new vehicle incentive program is effective Wednesday, July 1, and will continue through Sept. 23.
 Robert L. Rewey, vice president - Ford North American Sales Operations, said: "With the continuation of cash assistance on certain models, we think our cars and trucks from Ford and Lincoln-Mercury Division are a particularly good buy.
 "In addition, we have made some modest modifications in our incentive programs to meet present market demands to keep our dealers competitive."
 The new customer cash assistance and low annual-percentage-rate (APR) financing program will replace the current incentive program ending today. In the new program, customer incentives for most 1993 and 1992 Ford and Lincoln-Mercury lines will remain unchanged from the previous program.
 Customer cash incentives will range from $200-$2,000, depending on the model and the customer's state of residence. Low financing will be available as a customer option on some models, ranging from 2.9 to 7.9 APR.
 A summary of Ford Motor Company customer cash assistance and low APR incentive offerings follows.
 1993 Model Cars Old Program New Program APR
 Festiva - $500 7.9
 Escort $0-400 0-400 7.9
 Tracer 0-200 0-200 7.9
 Capri - 500 7.9
 l992 Model Cars
 Festiva $1,000 $1,000 4.8
 Capri 750-1,500 1,000-1,500 2.9
 Escort 400-1,000 400-1,000 7.9
 Tracer 400-1,000 400-1,000 7.9
 Mustang 500-1,000 500-1,000 7.9
 Probe 1,500 1,500 2.9
 Tempo 500 500 7.9
 Topaz 500 500 7.9
 Taurus 500-1,000 750-1,000 7.9
 Taurus SHO 1,000 1,000 7.9
 Sable 500-1,000 750-1,000 7.9
 Thunderbird 500 1,500 7.9
 Cougar 500 1,500 7.9
 Crown Victoria 500 500 7.9
 Grand Marquis 750 750 7.9
 Lincoln Town Car 1,250 1,250 N/A
 Lincoln Mark VII 1,250 2,000 N/A
 Lincoln Continental 1,250 1,250 N/A
 1992 Model Trucks
 Ranger $750-1,000 $750-1,000 4.8-7.9
 Aerostar 500-1,000 500-1,000 7.9
 F-Series 400 300 7.9
 Bronco 1,000 1,000 7.9
 Econoline (RV Package) 1,300 1,300 7.9
 -0- 6/30/92
 /CONTACT: Carolyn Burke, 313-594-3080, or Tom Rhoades, 313-337-3864, both of Ford/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


ML -- DE025 -- 5321 06/30/92 16:23 EDT
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Publication:PR Newswire
Date:Jun 30, 1992
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