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FORD CONTINUES CUSTOMER CASH INCENTIVES ON SELECTED MODELS

 FORD CONTINUES CUSTOMER CASH INCENTIVES ON SELECTED MODELS
 DEARBORN, Mich., March 30 /PRNewswire/ -- Customer cash incentives will be continued on selected 1992 Ford and Lincoln-Mercury models, a Ford executive announced today.
 The new vehicle incentive program is effective Wednesday, April 1, and will continue through June 30.
 Robert L. Rewey, vice president - Sales Operations, said: "With the continuation of cash assistance on certain models, we think our cars and trucks from Ford and Lincoln-Mercury Division are a particularly good buy.
 "In addition, we have made some modest modifications in our incentive programs to meet present market demands to keep our dealers competitive."
 The new customer cash assistance and low annual-percentage-rate (APR) financing program will replace the current incentive program ending Tuesday, March 31. In the new program, customer incentives for most 1992 Ford and Lincoln-Mercury lines will remain unchanged from the previous program.
 Customer cash incentives will range from $500 - $2,000, depending on the model and the customer's state of residence. Low financing will be available as a customer option on some models, ranging from 2.9 to 7.9 APR.
 A summary of Ford Motor Company customer cash assistance and low APR incentive offerings follows.
 1992 Model Cars Old Program New Program APR
 a/ Festiva $500 $500 4.8/7.9
 Capri 750 750 2.9
 b/ Escort 500/750 500/750 2.9/7.9
 c/ Tracer 500/750 500/750 2.9/7.9
 d/ Mustang 500 500/1,000 7.9
 Probe 1,000 1,500 2.9
 Tempo 500/1,000 500 7.9
 Topaz 500/1,000 500 7.9
 e/ Taurus 500/1,000 500/1,000 7.9
 Taurus SHO 1,000 1,000 7.9
 e/ Sable 500/1,000 500/1,000 7.9
 f/ Thunderbird 750 500 7.9
 f/ Cougar 750 500 7.9
 Crown Victoria 500 500 7.9
 Grand Marquis 500 500 7.9
 Lincoln Town Car 1,500 1,500 N/A
 Lincoln Mark VII 1,500 1,500 N/A
 Lincoln Continental 1,500 1,500 N/A
 a/ $500 or 4.8 APR financing is offered for California residents.
 b/ On Escort standard and LX models, 2.9 APR financing or $500 in customer cash assistance is offered to customers who are residents of the Central and Great Lakes Regions; $500 or 7.9 APR is offered on Escort standard and LX models with manual transmissions only in the Northeast, Southeast, Southwest, and Western Regions.
 For Escort GT and LX-E models, 2.9 APR or $750 is offered to customers who are residents of the Central and Great Lakes Regions; in the Northeast, Southeast, Southwest, and Western Regions, 7.9 APR or $750 is offered on Escort GT and LX-E models.
 c/ On Mercury Tracer Sedans and Wagons, $500 or 2.9 APR financing is offered to residents of the Central, Southwest, and Great Lakes Regions; customers residing in the Western Region are offered $500 or 7.9 APR on Tracer Sedans and Wagon models.
 On Tracer LTS models, 2.9 APR or $750 is offered in the Central, Southwest, and Great Lakes Regions; in the Northeast, Southeast and Western Regions, 7.9 APR or $750 is offered on Tracer LTS models.
 d/ For Mustang, $1,000 or 7.9 APR financing is available for California residents.
 e/ $1,000 or 7.9 APR for California residents purchasing Taurus or Sable.
 f/ In California, customer cash assistance of $1,500 or 7.9 APR is offered on Ford Thunderbird Sport and Super Coupe and Mercury Cougar XR- 7 models only. Other Thunderbird and Cougar models have no low APR or rebate.
 Outside of California, customers already owning a Ford or Lincoln- Mercury product also may qualify for an additional $1,000 in owner- loyalty customer cash assistance.
 1992 Model Trucks Old Program New Program APR
 g/ Ranger $750/1,000 $750/1,000 4.8/7.9
 h/ Aerostar 500/1,000 500/1,000 7.9
 F-Series 400 400 7.9
 i/ Bronco 750 1,000 7.9
 Econoline
 (RV Package) 1,000 1,000 7.9
 Following is a listing of Ford incentives for any available 1991 models:
 1991 Models New Program or APR
 Festiva $1,000 4.8
 Capri 2,000 2.9
 Escort 750 2.9
 Tracer 750 2.9
 j/ Mustang 1,000/1,500 7.9
 Probe 1,500 2.9
 Tempo 400 7.9
 Topaz 400 7.9
 k/ Taurus 400/1,000 7.9
 k/ Taurus SHO 600/1,000 7.9
 k/ Sable 400/1,000 7.9
 Thunderbird 1,500 7.9
 Cougar 1,500 7.9
 1991 Model Trucks New Program or APR
 Ranger $ 400 7.9
 h/ Aerostar 400/1,000 7.9
 F-Series 400 7.9
 Bronco 1,000 7.9
 Econoline (except E-150 400 7.9
 RV units)
 Econoline E-150 (with RV 1,000 7.9
 conversion package)
 g/ $1,000 or 4.8 APR financing is offered in California.
 h/ For Aerostar, $1,000 or 7.9 APR financing is offered in the Northeast, Southeast and Great Lakes Regions.
 i/ Bronco customers may qualify for an additional $1,000 owner- loyalty cash in customer cash assistance.
 j/ $1,000 is offered on 2.3 liter Mustang models; $1,500 is offered on 5.0 liter Mustang vehicles.
 k/ For Taurus and Sable, $1,000 or 7.9 APR financing is offered in the Northeast Region.
 -0- 3/30/92
 /CONTACT: Carolyn Burke, 313-594-3080, or Tom Rhoades, 313-337-3864, both of Ford/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


ML -- DE007 -- 2781 03/30/92 10:18 EST
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Date:Mar 30, 1992
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