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FORD CONTINUES CUSTOMER CASH INCENTIVES ON SELECTED MODELS

 FORD CONTINUES CUSTOMER CASH INCENTIVES ON SELECTED MODELS
 DETROIT, Feb. 5 /PRNewswire/ -- Ford Motor Company (NYSE: F) today announced the continuation of customer cash incentives on selected 1992 Ford and Mercury models. The new vehicle incentive program, effective today (Feb. 5) through March 31, 1992, replaces a customer cash and low annual-percentage-rate (APR) financing program which ended yesterday (Feb. 4).
 Last month, Ford announced customer incentives offering $1,500 in cash assistance on all new 1992 Lincoln models through March 3. Under the new program, these incentives will remain unchanged. The duration of the Lincoln program, however, has been extended and will end concurrently with other incentives announced today.
 Customer incentives for most 1992 Ford and Mercury lines remain unchanged from the previous program. These customer cash incentives will range from $500 - $1,500, depending on the model and the customer's state of residence. Low financing will be available as a customer option on some models, ranging from 2.9 to 7.9 APR.
 Selected customer cash incentives for some vehicle lines have been reduced under the new program. Mercury Grand Marquis, Ford Mustang, Crown Victoria, Aerostar, Bronco, and F-Series models all will have customer cash reductions ranging from $100 - $500 depending on the model.
 The company also announced a new Military Appreciation Purchase Program (MAPP). Active duty U.S. military personnel purchasing one of nine Ford or Mercury models will receive a customer rebate of $400, in addition to currently offered vehicle cash incentives.
 Models covered under MAPP are:
 Ford Models Mercury Models
 Escort Tempo Tracer
 Festiva Probe Topaz
 Mustang Ranger Capri
 MAPP is effective immediately and is scheduled to continue through Thursday, Sept. 24.
 A summary of Ford Motor Company customer cash assistance and low APR incentive offerings follows:
 1992 Model Cars Old Program New Program APR
 Festiva $500 $500 7.9 percent
 Capri 750 750 7.9
 Escort(a) 500/750 500/750 2.9/7.9
 Tracer(b) 500/750 500/750 2.9/7.9
 Mustang 750 500 7.9
 Probe 1,000 1,000 4.8
 Tempo(c) 500 500 7.9
 Topaz(c) 500 500 7.9
 Taurus(d) 500 500 7.9
 Taurus SHO 1,000 1,000 7.9
 Sable(d) 500 500 7.9
 Thunderbird(e) 750 750 7.9
 Cougar(e) 750 750 7.9
 Crown Victoria 1,000 500 7.9
 Grand Marquis 1,000 500 7.9
 Lincoln Town Car 1,500 1,500 N/A
 Lincoln Mark VII 1,500 1,500 N/A
 Lincoln Continental 1,500 1,500 N/A
 1992 Model Trucks Old Program New Program APR
 Ranger(f) $750 $750 7.9%
 Aerostar(c) 750 500 7.9
 F-Series 500 400 7.9
 Bronco 1,000 750 7.9
 Econoline (RV Package) 1,000 1,000 7.9
 (a) -- On Escort standard and LX models, 2.9 percent APR financing or $500 in customer cash assistance is offered to customers who are residents of the Central and Great Lakes regions; $500 or 7.9 percent APR is offered on Escort standard and LX models with manual transmissions only in the Northeast, Southeast, Southwest and Western regions.
 For Escort GT and LX-E models, 2.9 percent APR or $750 is offered to customers who are residents of the Central and Great Lakes regions; in the Northeast, Southeast, Southwest and Western regions, 7.9 percent APR or $750 is offered on Escort GT and LX-E models.
 (b) -- On Mercury Tracer Sedans and Wagons, $500 or 2.9 percent APR financing is offered to residents of the Central, Southwest and Great Lakes regions; customers residing in the Western Region are offered $500 or 7.9 percent APR on Tracer Sedans and Wagon models.
 On Tracer LTS models, 2.9 percent APR or $750 is offered in the Central, Southwest and Great Lakes regions; in the Northeast, Southeast and Western regions, 7.9 percent APR or $750 is offered on Tracer LTS models.
 (c) -- For Tempo and Topaz, $1,000 or 7.9 percent APR is offered in the Northeast Region. For Aerostar, $1,000 or 7.9 percent APR financing is offered in the Northeast.
 (d) -- $1,000 or 7.9 percent APR is offered in California.
 (e) -- In California, customer cash assistance of $1,500 or 7.9 APR is offered on Ford Thunderbird Sport and Super Coupe and Mercury Cougar XR-7 models only. Other Thunderbird and Cougar models have no low APR or rebate.
 (f) -- Ranger Flareside models are excluded. $1,000 or 4.8 percent APR financing is offered in California.
 Following is a listing of Ford incentives for any available 1991 models:
 1991 Models New Program or APR
 Festiva $1,000 4.8 percent
 Capri 2,000 2.9
 Escort 750 2.9
 Tracer 750 2.9
 Mustang 750 7.9
 Probe 1,000 4.8
 Tempo 400 7.9
 Topaz 400 7.9
 Taurus 400 7.9
 Taurus SHO 600 7.9
 Sable 400 7.9
 Thunderbird 750 7.9
 Cougar 750 7.9
 1991 Model Trucks New Program or APR
 Ranger $ 400 7.9
 Aerostar(g) 400 7.9
 F-Series 400 7.9
 Bronco 1,000 7.9
 Econoline (except E-150 400 7.9
 RV units)
 Econoline E-150 (with RV 1,000 7.9
 conversion package)
 (g) -- For Aerostar, $1,000 or 7.9 percent APR financing is offered in the Northeast.
 -0- 2/5/92
 /CONTACT: Tom Rhoades, 313-337-3864, or Carolyn Burke, 313-594-3080, both of Ford/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


SM -- DE022 -- 7328 02/05/92 15:44 EST
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Date:Feb 5, 1992
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