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FORD COMMENTS ON 1993 CALENDAR YEAR SALES

 DEARBORN, Mich., Jan. 5 /PRNewswire/ -- Comments on 1993 Calendar Year Sales by Robert L. Rewey, Group Vice President - Marketing and Sales Operations, Ford North American Automotive Operations:
 "Ford enters the New Year with strong sales momentum, as the only major manufacturer, domestic or foreign, to have expanded both its car and truck market share for the second year in a row. Our share of the total vehicle market (cars plus trucks) now has attained its highest level since 1978. Notably, this reflects a growing proportion of individual consumers and a conscious reduction in our fleet mix. In fact, our retail car volume in 1993 was up 11 percent, while our fleet car deliveries were off two percent.
 "Five of America's top 10 vehicle nameplates in 1993 were Ford products. In a year when the U.S. truck market established an all-time high of about 5.7 million units, a remarkable three of the top four sellers were Fords. The F-Series pickup reigned as America's most popular vehicle, car or truck, for the 12th consecutive year. Ranger ranked third with a record volume of 340,184 (up 38 percent from 1992) and led all compact pickups for the seventh year in a row. Explorer, still unchallenged as the best-selling compact utility vehicle for four years running, finished fourth with over 302,000 sales.
 "In the car market, Ford Taurus is still No. 1, nearly doubling last year's victory margin over its closest challenger. Escort, the best- selling sub-compact for 12 straight years, had a 14 percent sales boost. Mustang, up 15 percent, kept its Small Specialty crown for the eighth year in a row, staving off a challenge from its stablemate, the Ford Probe, which jumped 43 percent from 1992. Consumers responded very positively to the 'one-look' Ford Thunderbird and Mercury Cougar, which jumped 46 and 35 percent respectively to tighten their grip on the two top spots in the Middle Specialty segment.
 "Ford Motor Company (NYSE: F) now is the only manufacturer with two of the top five franchises in total vehicle sales. The Ford Division was total vehicle sales leader for the seventh straight year, expanding the margin over its nearest rival to 580,000 units (90,000 more than in 1992) and again finishing No. 1 in both cars (by over 242,000) and trucks (by over 337,000). Lincoln-Mercury surpassed both Nissan and Honda Divisions to capture fifth place, thanks to the new Villager minivan, its first entry in the burgeoning truck market. Among cars, sales of the new Lincoln Mark VIII totaled 31,852 (up almost four-fold), leading all other luxury coupes by a wide margin and comfortably eclipsing the best year (1984) of its predecessor, the Mark VII. Additionally, the Mercury Sable set a new sales record (120,977)."
 -0- 1/5/93
 /CONTACT: Joel Pitcoff or Bonnie Daws, 313-337-3753, both of Ford/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU:

KE -- DE019 -- 9276 01/05/94 10:45 EST
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Publication:PR Newswire
Date:Jan 5, 1994
Words:497
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