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FORD BEGINS NEW-GENERATION MUSTANG PRODUCTION AT DEARBORN ASSEMBLY PLANT

 DEARBORN, Oct. 4 /PRNewswire/ -- The first of a new generation of one of the most famous cars in automotive history -- the 1994 Ford Mustang -- rolled off the assembly line today as production began on the all-new pony car at the Dearborn Assembly Plant in Ford's historic Rouge Manufacturing Complex.
 The Mustang is the first of 14 new vehicles that Ford (NYSE: F) will introduce into the North America market over the next two years.
 Hundreds of employees, dealers, suppliers, and other special guests, watched as Ford Chairman Harold A. Poling drove the first car off the line -- a red Mustang convertible. Other company and UAW executives also drove cars off the line.
 "Besides offering the bold style and looks, new levels of quality, and outstanding dynamics that aficionados expect, this Mustang -- brought from concept to assembly line in world-class time (35 months) -- symbolizes the change going on throughout Ford Motor Company," said Poling.
 "Ford today is intensely competitive," he continued. "It's a company in which employees recognize that customers want value for their money and shareholders need a fair return on investment. Employees understand the requirement for continuous improvement in quality and efficiency ... in every process and practice throughout the organization."
 Ford invested $700 million in the Mustang program -- $530 million to prepare and upgrade the Dearborn plant and other company facilities and $170 million to develop the car. A total of 200 new jobs were added at the plant, creating a work force of 2,200.
 "The employees of the Dearborn Assembly Plant submitted more than 1,200 suggested changes for the new Mustang and for plant processes," said Edward E. Hagenlocker, executive vice president -- Ford North American Automotive Operations. "And, almost 900 of those suggestions have been implemented.
 "The new Mustang also was strongly influenced by consumers, who told us what they wanted the car to be, during various clinics held around the country."
 The 1994 Mustang, which has been redesigned to offer state-of-the- art engineering combined with nostalgic design elements of pony cars past, represents the car's first major change in 15 years.
 The new Mustang will come in two versions, a V-6-powered, 145 horsepower base model, and a V-8 powered GT with 215 hp. Both will be available as a coupe or a convertible with manual or automatic transmission.
 Although the car doesn't go on sale at Ford dealerships until Dec. 9, more than 30,000 advance orders already have been placed for the Mustang.
 The Dearborn Assembly Plant, which opened in 1918 and is Ford's oldest plant, was the birthplace of Mustang in 1964. Today it is the sole producer of the car, although a number of Ford plants have built the car during its lifetime. More than 6.6 million Mustangs have been manufactured.
 -0- 10/4/93
 /CONTACT: Frank Sopata of Ford, 312-322-1300/
 (F)


CO: Ford Motor Company ST: Michigan IN: AUT SU: PDT

KR -- DE018 -- 8277 10/04/93 10:36 EDT
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Publication:PR Newswire
Date:Oct 4, 1993
Words:490
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