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FORD AUTO CLUB: ONE MILLION AND GROWING

 DEARBORN, Mich., Sept. 20 /PRNewswire/ -- Ford Auto Club, a wholly owned subsidiary of Ford Motor Credit Company, has reached a milestone: one million members.
 "Even before the recent announcement expanding Ford Auto Club's Roadside Assistance program to Ford's entire 1994 line-up, we were growing by leaps and bounds," said Dennis Kasprowicz, Ford Auto Club product manager.
 "Today's customers expect more from an auto manufacturer than just selling them a high-quality vehicle. They need to know that if something goes wrong on the road -- from a flat tire to a dead battery -- we'll be there."
 The Ford Auto Club was started in 1978, initially offering its emergency roadside assistance and travel services to Ford customers through direct mail and participating dealerships.
 In 1991, a complimentary membership was provided to all Lincoln owners through the Lincoln Commitment program. The program was so well received that in 1992, complimentary membership was extended to all new Red Carpet Lease customers for the term of their lease and to all F-Series truck owners for the life of their warranty.
 Beginning with the 1994 model year, the roadside service plan will be offered to buyers of all Ford and Lincoln-Mercury cars and trucks at no cost.
 The Club's Roadside Assistance program provides members with no-charge towing, fuel delivery, battery service, lockout assistance and tire changing.
 For vehicle owners, help is just a phone call away. The emergency service can be accessed through a special toll-free nationwide hotline that's staffed around the clock, seven days a week.
 "We've enhanced and expanded our services over the years to focus on changing customer wants and needs," said Kasprowicz. "One of the concerns we've addressed is owner safety. When an owner calls for emergency service, the first question he or she is asked is, 'Do you feel safe?'"
 With the expansion of roadside emergency assistance to all '94 Ford and Lincoln-Mercury vehicle owners this fall, Kasprowicz predicts a major growth spurt for the Ford Auto Club. In fact, based on projected new vehicle sales, membership could jump to nearly 12 million in the next three years. And to Kasprowicz, that's 12 million opportunities to keep customers happy.
 "Any time we can help a customer on the road, we're turning a potential 'thing gone wrong' into a 'thing gone right,'" he added. "And that's something we feel very good about."
 The Ford Auto Club is managed by Ford Credit's Insurance Operations. Membership service support is provided by another Ford-owned subsidiary, the Associates Auto Club Services in Dallas. Ford Auto Club membership is available to all vehicle owners through participating Ford and Lincoln-Mercury dealers across the U.S. Individuals who would like more information can call the Auto Club's toll-free number: 1-800-FORD CLUB (1-800-367-3258).
 -0- 9/20/93
 /CONTACT: Susan Page of Ford Motor Credit, 313-594-1096/
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CO: Ford Motor Credit Company; Ford Auto Club ST: Michigan IN: AUT SU:

ML -- DE007 -- 3548 09/20/93 10:16 EDT
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Publication:PR Newswire
Date:Sep 20, 1993
Words:487
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