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FORD -- 90 YEARS OF WORLDWIDE SUCCESS

 DEARBORN, Mich., June 16 /PRNewswire/ -- In 1903, Americans witnessed several "firsts."
 The first cross-country automobile trip was completed in two months and a week. The first mechanically powered airplane flew 120 feet in 12 seconds. And, in the midst of a very competitive automobile industry, Henry Ford founded Ford Motor Company (NYSE: F) with the idea of building and selling high-quality vehicles to the general public.
 A lot has changed in 90 years. Now, you can drive cross-country in less than a week, or fly across in about five hours.
 But some things, such as Ford Motor Company's dedication to the customer, never change.
 Ford Motor Company's 90th anniversary is more than a celebration of global achievement and success over the last nine decades -- it is an affirmation of innovation and technical advancements yet to come.
 On June 16, 1903, Henry Ford announced the incorporation of Ford Motor Company. During the first 15 months of operation, a total of 1,708 cars -- the original Model A's -- rolled out of Ford's small factory located on Detroit's Mack Avenue.
 Ten years later, in 1913, Mr. Ford's development of the moving assembly line created a mass production system that made it possible to quickly manufacture all the cars people wanted at prices they could afford. Months after this industrial milestone, Mr. Ford instigated a social revolution, announcing he would pay his employees $5 for an eight-hour day -- twice the going rate for a nine-hour day. The next morning, 10,000 job applicants sought employment at Ford's Model-T plant in Highland Park, Mich.
 Today, Ford is the world's fourth-largest industrial company, with 1992 sales and revenues of $100.1 billion. As the second-largest automaker in the world, Ford sold 5.9 million vehicles in 1992, achieving a global market share of 12.6 percent. Ford serves customers in more than 200 countries and territories.
 "Ever since Henry Ford completed his first car, the quadricycle, in 1896, the name Ford has been synonymous with product innovation," said Harold A. Poling, chairman and chief executive officer. "Our commitment is to continue designing, manufacturing and selling world-class cars and trucks -- innovative and appealing products that respond to the needs and desires of our customers."
 During the 1993 model year, Ford has introduced several new products in North America, including the all-new Lincoln Mark VIII, the Mercury Villager, and the redesigned, award-winning Ford Probe and Ford Ranger. Ford's first global car -- the highly acclaimed Ford Mondeo -- has met with overwhelming customer approval. In Europe, Ford already has received more than 180,000 customer orders since the Mondeo was introduced in March. North American versions of the car, called the Ford Contour and Mercury Mystique, will be built beginning mid-1994.
 Ford's 90th anniversary also will mark the introduction of the all- new Ford Mustang, which will go on sale in December 1993.
 In addition to being a leader in the world automotive industry, Ford is also a major competitor in the financial services sector. The Ford Financial Services Group -- Ford Credit, First Nationwide Financial Corporation, U.S. Leasing International and The Associates -- has combined assets of more than $123 billion and ranks in the top 10 in the U.S. financial services industry.
 Ford is also engaged in a number of other businesses, including electronics, glass, electrical and fuel-handling products, plastics, climate-control systems, automotive services and replacement parts, vehicle leasing and land development.
 Ford's commitment to value and quality have become a tradition that will far surpass its 90-year history.
 Ford's success in meeting environmental demands continues to be affirmed, with recent announcements regarding the company's leadership in equipping cars with dual air bags and Ford's aggressive pursuit of alternative-fuel vehicles.
 "A century ago, Ford Motor Company was an idea in the mind of a mechanical genius and inventor named Henry Ford," said Mr. Poling. "Since that time, Mr. Ford's vision and ingenuity have spawned a global enterprise that provides products, jobs and a way of life for millions of people around the world.
 "As we celebrate the company's 90th anniversary, Ford is a strong and proud organization, marshaling human skills and resources to develop new designs, new technology and new products -- meeting the challenges of today and striving for progress in the future. We are challenged every moment to enrich this heritage and pass it to future generations. It is to this goal that the people of Ford are dedicated."
 Headquartered in Dearborn, Mich., Ford Motor Company has manufacturing, assembly or sales affiliates in 29 countries outside of the United States. Ford employs more than 325,000 people worldwide.
 -0- 6/16/93
 /CONTACT: Judith Muhlberg of Ford, 313-322-9600/
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CO: Ford Motor Company ST: Michigan IN: AUT SU:

JG -- DE015 -- 2651 06/16/93 13:35 EDT
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Publication:PR Newswire
Date:Jun 16, 1993
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