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FORD'S DEARBORN ASSEMBLY PLANT RECEIVES Q1 AWARD

 FORD'S DEARBORN ASSEMBLY PLANT RECEIVES Q1 AWARD
 DEARBORN, Mich., Aug. 3 /PRNewswire/ -- The people who make one of


the most famous cars in automotive history -- the Ford Mustang -- today were honored for getting the job done with quality excellence.
 Ford Motor Company's Dearborn Assembly Plant received the company's coveted Q1 Quality Achievement Award. The award recognizes Ford plants "as having in place processes and systems for continuous improvement in meeting customers' needs and expectations."
 About 2,000 employees produce the Mustang at a rate of 35 an hour. The car has been manufactured at the Dearborn plant since it was introduced as a 1964 model. About 6.5 million Mustangs have been sold since then.
 Employees watched as Alexander J. Trotman, executive vice president - Ford North American Automotive Operations, and Ernest Lofton, vice president and director, UAW National Ford Department, presented the quality award to Lou Callaway, plant manager, and Al Wilson, plant UAW Local 600 chairman. Also attending was Jim McNeil, UAW Local 600 president.
 While today marked the production startup of the 1993 Mustang, employees also got a sneak preview of the next generation model. Trotman unveiled prototypes of the new Mustang coupe and convertible, pointing out they would start making the new car about a year from now, and expressing confidence the car would be received with the same enthusiasm -- if not more -- as the original Mustang.
 "Winning the Q1 award is a terrific achievement," he told the employees. "In doing so, you have joined an exclusive club, whose members have attained the high standards set in the judging process. You met all of the requirements -- and even went a step further on some. Customer satisfaction is the number one objective of Ford North American Operations today, and your efforts in producing a quality product help in a big way to reach our goal of being the best in the industry."
 Trotman pointed out that a few years ago the future of the Mustang was at risk. "There was some doubt about our being able to handle the investment necessary to design and build a new car, and about our ability to meet the CAFE standards with the Mustang," he said. "But admirers by the thousands let us know that dropping it from the Ford lineup was not an acceptable alternative -- and, happily, we were able to resolve both issues. Ever since then, it's been full steam ahead with the car."
 The Dearborn Assembly plant opened in 1918 as part of Ford's famous Rouge Manufacturing Complex. The plant becomes the 88th Ford facility worldwide to receive the Q1 Quality Achievement Award.
 -0- 8/3/92
 /CONTACT: Bill Carroll of Ford, 313-322-1300/
 (F) CO: Ford Motor Company ST: Michigan IN: AUT SU:


ML -- DE006 -- 6100 08/03/92 11:31 EDT
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Date:Aug 3, 1992
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