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FOR THE FIRST COLD/FLU OF THE NEW YEAR A CELEBRATED SOLUTION: NEW COLD MEDICATION FITS THE TIMES (Product Announcement)

     FOR THE FIRST COLD/FLU OF THE NEW YEAR A CELEBRATED SOLUTION:
                  NEW COLD MEDICATION FITS THE TIMES
    FORT WASHINGTON, Pa., Dec. 31 /PRNewswire/ -- When you consider that Hippocrates prescribed bloodletting, Pliny the Elder, a noted Roman scholar, instructed cold sufferers to "kiss the hairy muzzle of a mouse" and Indian medicine men suggested steaming herbal baths, modern medicine has come a long way in treating the common cold.  The most recent advance in remedies for colds and flu this season is No Drowsiness TYLENOL(R) Cold & Flu from McNeil Consumer Products Company.  This new nonprescription cold remedy is the first and only product in the hot liquid cold medication category available in a non-drowsy formula.
    Today's active lifestyle doesn't leave much time for people to stay home and nurse themselves back to health.  There are deadlines to meet, children to care for, and careers to maintain.  No Drowsiness TYLENOL Cold & Flu offers the maximum available relief without a prescription, and is recommended for use both at home and at work -- when cold sufferers can't afford to be drowsy.
    This new product is designed to effectively relieve cold and flu symptoms, such as body aches, pains, fever, nasal congestion, coughing, and sore throat, without the sedating side effects found in many cold remedies.  It also contains 30 percent more pain reliever (per adult dose) and 50 percent more cough suppressant (per adult dose) than the leading hot liquid, cold product.
    When a cold or the flu strikes, everyone wants to be comforted. Nothing does that better than a steaming hot mug of No Drowsiness TYLENOL Cold & Flu.  This pleasant tasting remedy comes in a powder and, when mixed with hot water, creates a soothing, lemony drink that effectively relieves the symptoms of colds and flu.
    McNeil Consumer Products Company, a member of the Johnson & Johnson Family of Companies, markets nonprescription pharmaceuticals and other over-the-counter products.  Its best-known brand is TYLENOL(R) Acetaminophen.
    -0-               12/31/91
    /CONTACT:  Ed Watson of McNeil Consumer Products, 215-233-7730, or Todd Cooper of The Rowland Company, 212-527-8877, for McNeil Consumer Products/ CO:  McNeil Consumer Products Company ST:  Pennsylvania IN:  MTC SU:  PDT FC-OS -- NY012 -- 5869 12/31/91 11:50 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Article Type:Product Announcement
Date:Dec 31, 1991
Words:366
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