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FOR POISON PREVENTION WEEK, MARCH 15-21, BITTER INGESTION DETERRENT USE INCREASES

 FOR POISON PREVENTION WEEK, MARCH 15-21,
 BITTER INGESTION DETERRENT USE INCREASES
 MONTVALE, N.J., March 10 /PRNewswire/ -- Retailers and manufacturers of household chemical products are promoting the safe use and storage of household chemicals as part of National Poison Prevention Week, designated March 15-21, by President George Bush.
 "Manufacturers of household chemical products are adding Bitrex, the bitter ingestion deterrent, for improved safety," said Mitch Tracy, marketing manager for Henley Chemicals, Inc., U.S. distributors of Bitrex. "And many are initiating overall safety-in-the-home campaigns to accompany this feature."
 The nation's largest retailer, Wal-Mart, is promoting National Poison Prevention Week and store-brand products with the Bitrex additive. The retailing giant has placed large colorful posters in all its stores listing tips on preventing accidental poisonings in the home. The posters carry the Bitrex logo, which can also be found on the labels of their store-brand products.
 The Consumer Product Safety Commission is researching the use of Bitrex and other aversive agents to determine their effectiveness in deterring accidental poisonings. The study, initiated in November of 1990, is expected to be completed and presented to Congress by Nov. 15, 1992.
 The addition of Bitrex is the most significant, additional barrier to be used to help prevent accidental poisonings since the introduction of child-resistant closures in the early 1970s. Bitrex is the world's most bitter substance, according to the Merck Index, and is added in amounts so small that it has no affect on product performance. Its use has been supported by national health organizations including the National Safety Council, the American Association of Poison Control Centers and the American Medical Association.
 Products containing Bitrex are now sold in over 50,000 retail outlets nationwide. In addition to Wal-Mart, other leading retailers stocking store-brand products with Bitrex include Tru-Value Hardware, Stop & Shop, Dominick's, and NAPA auto parts stores.
 -0- 3/10/92
 /CONTACT: Mitch Tracy of Henley Chemicals, 800-635-3558, or Brad Miles of Ted Klein & Co., 212-477-9007, or evenings, 212-260-1363, for Henley Chemicals/ CO: Henley Chemicals, Inc. ST: IN: CHM SU:


CK-OS -- NY049 -- 6889 03/10/92 12:26 EST
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Publication:PR Newswire
Date:Mar 10, 1992
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