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FOR 1993 JAGUAR REPOSITIONS, REDUCES MODELS, ROLLS BACK PRICES

 FOR 1993 JAGUAR REPOSITIONS, REDUCES MODELS, ROLLS BACK PRICES
 MAHWAH, N.J., Sept. 1 /PRNewswire/ -- Jaguar Cars Inc. has announced details of its 1993 models with the prices reduced by a sales-weighted average of 3 percent over comparably equipped 1992 models.
 The 1993 Jaguar range is reduced to four standard models; the Jaguar XJ6 (now offering comparable specification to the 1992 Sovereign) and XJ6 Vanden Plas sedans, and Jaguar XJS coupe and XJS convertible.
 All are fitted with Jaguar's 223bhp, multi-valve six cylinder engine, mated to the ZF 4-speed electronic automatic transmission and all are NON-gas guzzlers.
 These actions reposition Jaguar in the market place and combine competitive pricing with significant quality improvements, enhanced value and SuperLease. For example, the '93 Jaguar XJS coupe now offers the grand touring experience for less than $50,000.
 A driver's side airbag has been fitted to both the XJ6 and to the XJ6 Vanden Plas sedans, meaning all Jaguar models now feature driver's side airbags for optimum safety. Both sedan and XJS ranges offer higher equipment levels including remote entry and alarm systems.
 The change in sedan nameplate from Sovereign to XJ6 is the result of customer research which showed greater market awareness of the famous XJ6 name. For 1993 the XJ6 offers a number of new features including 12-way power seats with electric control of lumbar support and headrests, plus new style alloy road wheels, new front spoiler with integrated fog lamps and a CFC-free air conditioning system with recirculation control.
 For 1993 the sedan models are fitted with a new three-mode transmission selector that includes an option to inhibit the selection of first gear to avoid wheelspin in slippery conditions. Both sedan and XJS models feature a gearshift interlock.
 Prices for the range will be:
 Jaguar XJ6 sedan $49,750
 Jaguar Vanden Plas sedan $56,750
 Jaguar XJS 4.0L coupe $49,750
 Jaguar XJS 4.0L convertible $56,750
 /CONTACT: John Crawford of Jaguar Cars Inc., 201-818-8149/ CO: Jaguar Cars Inc. ST: New Jersey IN: AUT SU:


AH -- NY003 -- 5764 09/02/92 09:01 EDT
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Publication:PR Newswire
Date:Sep 2, 1992
Words:346
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