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FOOD PROCESSORS CALL KID'S LABEL INTERESTING, BUT RESERVE JUDGMENT

FOOD PROCESSORS CALL KID'S LABEL INTERESTING, BUT RESERVE JUDGMENT
 WASHINGTON, Jan. 13 /PRNewswire/ -- A new proposal being developed for special labeling for children may be worthwhile, but food companies need to know more before endorsing the concept, the National Food Processors Association said today.
 NFPA commented on comments by Dr. David Kessler, head of the Food and Drug Administration, that the agency is considering permitting use of information on labels directed especially to children, to teach them about the components of food. Kessler made the statement at a conference on children and nutrition sponsored by Public Voice, a consumer organization.
 Noting that FDA is in the process of changing food labels to require nutrition information for all foods, NFPA President John R. Cady said, "The outcome of FDA's ongoing research into different food label formats could mean that no special child's labeling is needed, since the whole idea is to come up with a format that is simple to understand and easy to use."
 "Whatever label approach is settled upon, it must not create the impression that some foods are 'good' and others 'bad,'" Cady said. "That goes for any special children's labeling," he added.
 Cady said his association will work with FDA and its contractor, KIDSNET, to ensure that any food industry concerns about the child label idea are resolved. "It's important that the advertising and other promotion of any child's labeling be done right, not just that another section be added to the label that is directed at children," Cady said.
 Cady noted that NFPA is leading an effort to develop a Food Label Education Guide to help nutrition professionals communicate in clear, concise and consistent messages about the new food label. "More than 40 consumer and health groups and government agencies are working with us on this project, and we know it will make a big difference in all consumers' understanding of the new label -- including kids," Cady said.
 NFPA is the scientific voice of the food industry. The association operates three research laboratories on behalf of its 500 member companies who produce the nation's processed-packaged fruits and vegetables, meat and poultry, seafood, juices and drinks, and specialty products.
 -0- 1/13/92
 /CONTACT: Roger Coleman of the National Food Processors Association, 202-639-5935/ CO: National Food Processors Association; Food and Drug
 Administration ST: District of Columbia IN: SU:


TW-DC -- DC001 -- 8947 01/13/92 09:01 EST
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Date:Jan 13, 1992
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