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FOOD INDUSTRY '100 PERCENT AGAINST JUICE ADULTERATION,' SAYS NFPA

 WASHINGTON, Nov. 16 /PRNewswire/ -- The food industry is "100 percent against any adulteration of fruit juices," according to the National Food Processors Association (NFPA).
 "All reputable food companies have an interest in assuring that consumers get what they are paying for," said NFPA President and CEO John R. Cady. "That's why we support vigorous prosecution of anyone who adulterates fruit juices."
 Addressing concerns raised in a "Dateline" segment on juice adulteration to air tonight on NBC Television, Cady said, "Consumers should not be worried about juice adulteration. Intentional juice adulteration is rare, and we believe that, with the cooperation of the food industry and government enforcement, it can be eliminated."
 Cady added: "Consumers can depend on juice labels to inform them accurately of the type of juice in the package and its nutritional content. Industry self-policing and strict government enforcement help assure that juices are as represented in labeling and advertising."
 NFPA developed scientific methods used by industry and government enforcement agencies for detecting adulteration of juices, Cady pointed out.
 "The Florida Department of Citrus does an excellent job of monitoring juice authenticity," Cady said. "Federal and state authorities regularly prosecute the few people who try to get by with ingredients that are not what consumers rightfully expect."
 Cady argued: "While juice adulteration poses no consumer health risk and is limited to a few unscrupulous companies, it is something the food industry takes very seriously. NFPA and its members will continue to work with authorities to eliminate the practice altogether."
 NFPA is the scientific voice of the food industry, focusing exclusively on food issues. NFPA's three food science laboratories serve the association's 500 member companies, who manufacture the nation's juices and drinks, processed and packaged fruits and vegetables, meat and poultry, seafood and specialty products.
 -0- 11/16/93
 /CONTACT: Timothy Willard of the National Food Processors Association, 202-637-8060/


CO: National Food Processors Association ST: District of Columbia IN: FOD SU:

MH-DC -- DC015 -- 5014 11/16/93 11:08 EST
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Date:Nov 16, 1993
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