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FNIS releases new PRIMA software. (Technology Update).

FNIS announced the release of its new Prudential Real Estate Internet Marketing Advantage -- PRIMA(SM). Released in Q-2 2003, the PRIMA platform, in conjunction with FNIS' TransactionCenter(SM) platform, offers the industry's broadest agent, broker and client transaction solution. The proliferation of new contracts with the influential Prudential Real' Estate Network is a strong endorsement for the growing national acceptance of FNIS' industry-leading automated transaction platform.

"We have embraced TransactionCenter into our business because it allows our agents to be out working with clients and building new business," said Cory Shepard, president Prudential California Realty, Chula Vista, California. This system. allows the agents to focus on selling real estate, while ensuring the consumer receives constant communication," Shepard said.

FNIS' new Prudential Real Estate Internet Marketing Advantage -- PRIMA -- offers brokers and their agents solutions that 'generate leads, maintain relationships and satisfy their clients via a secure Web-based platform, that is available 24 hours per day, seven days per week, and was developed exclusively for Prudential Real Estate by FNIS. PRIMA product features include:

* Automated Listing Updates

* Home Showing Scheduler

* Enhanced Listing Content

* Strategic Portal Placement

* Unique Web Address for Each Listing

* Automated Follow-Up/Marketing System

* IDX Solutions

A strong advocate for FNIS' PRIMA solution, Roger Herman, president of Prudential Florida WCI Realty states "... We have been searching for the right Internet solution for a long time. I've met with many companies over the years that offered unique or 'pretty' Internet solutions, but none of them ever showed me how to make money and actually how to put dollars in my pockets... until FNIS came along. FNIS' new PRIMA lead generation customer follow-up solution offers a real solution for our unique Internet requirements," Herman said.

"Our PRIMA site has been live for three months," Herman continued. "In the last 30 days we've received more than 4000 leads and have written no less than one deal per day from our PRIMA leads. And best of all is the fact that it is only going to get better! The PRIMA implementation required a full commitment and relationship with FNIS. We went into it together, spending weeks on the road installing, testing and leveraging the product. The payback guarantees that going forward, we will stay at the 'first point of contact' with the consumer in the real estate transactions -- which is key for us because the Internet now plays such a large role in our business. Now I'm comfortable that we will be there!" Herman concluded.

TransactionCenter(SM) provides a workflow and communication platform for all professionals and consumers participating in the transaction.
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Publication:Real Estate Weekly
Geographic Code:1USA
Date:May 21, 2003
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