FLYING PANNED; Airline voted worst brand.
RYANAIR has been voted the worst brand in Britain, coming last out of 100 big names.
The budget airline scraped a score of 54 out of 100 for customer satisfaction in a Which? survey.
And the controversial no-frills carrier managed only a two-star rating for knowledge, staff attitude and dealing with problems.
Passengers said Ryanair was "aggressive and hostile towards customers" while staff were labelled "rude and unpleasant".
One traveller claimed to be happy to pay [euro]50 extra on a rival airline "to be treated like a human being".
Ryanair, which once threatened to charge passengers to use onboard loos, hiked baggage rates by 66% in the summer - with chief executive Michael O'Leary warning he wanted to eliminate all hold luggage.
But the airline last night said its passengers enjoyed "Europe's best customer service".
It added: "In August, 94% of our 54,000 flights arrived on-time (a record), we had less than one complaint per 1,000 passengers and 99% of complaints were answered within 7 days."
The poll of 3,331 Which? members felt Ryanair let them down across the board, along with energy giant npower and mobile phone company TalkTalk, on second last with 59 points.
The consumer watchdog said: "All three need to pull up their socks."
High street beauty chain Lush topped the chart followed by kitchen firm Lakeland.
TOP 10 BEST 1 Lush 88/100 2 Lakeland 85 3 First Direct, John Lewis 84 4 RAC 82 5 Amazon, Waitrose 81 6 Pets at Home 80 7 Waterstones, Specsavers, Dollond & Aitchison, Sainsbury's 79 8 Marks & Spencer 78 9 Nationwide, Green Flag, Screwfix 77 10 Clarks, Smile, NatWest 76 TOP 10 WORST 1 Ryanair 54/100 2 Npower, TalkTalk 59 3 99p Stores, TK Maxx 62 4 BT, EDF Energy 63 5 SSE 64 6 British Gas, Three, Poundstretcher 65 7 Sky, Sports Direct, Lidl, Royal Bank of Scotland 66 8 Vodafone, WH Smith, EON, Poundland 67 9 Toys R Us, BHS, Capital One, Bank of Scotland, The Hut, MBNA, Shoezone, JD Sports 68 10 EE, 02, EASYJET, Dunelm Mill, Co-op, Maplin 69
SLAMMED Ryanair chief Michael O'Leary