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FLOATHE JOHNSON BUCKS INDUSTRY TREND, CONTINUES TO GROW IN TOUGH TIME

FLOATHE JOHNSON BUCKS INDUSTRY TREND, CONTINUES TO GROW IN TOUGH TIME
    KIRKLAND, Wash., Nov. 22 /PRNewswire/ -- Bucking an industry trend that has forced many agencies to cut staff, Floathe Johnson Associates Inc. announced today two staff additions and a promotion.  F. Joseph LePla has been promoted to the position of public relations group manager, Susan Welch joins the agency as an account executive, and Mary Kay Rauma has been hired as an account coordinator.
    LePla, promoted from public relations account supervisor, will direct the agency's public relations staff and oversee departmental objectives, strategic planning and account quality.  He is responsible for ensuring that the public relations programs of Floathe Johnson clients are effective, results-oriented and based on strategic positioning and research.  He is also charged with integrating public relations programs with advertising campaigns, where appropriate, to leverage and enhance clients' brand equity.
    LePla has 15 years of experience in all aspects of marketing and communications.  He has specialized in the area of investor relations, having won two "Best In Its Industry" Nicholson Awards for annual reports from the National Association of Investors Corp.  LePla is president of the Seattle chapter of the National Investor Relations Institute.  Prior to joining Floathe Johnson, LePla spent eight years as a principal in a full-service marketing firm, JL Communications Ltd. in Detroit.  LePla holds a BA in English from Wayne State University in Detroit.
    Welch will be involved in the development of sales promotion and collateral materials, including videos, brochures and point-of-sale materials for Floathe Johnson's largest client, the Hewlett-Packard Co.  Welch joins Floathe Johnson from Knoth & Meads, an advertising agency in San Diego.  Welch holds a BA in journalism with an emphasis in advertising from San Diego State University.
    Rauma joins Floathe Johnson from NBC affiliate KING Broadcasting, where she was a producer for the "Seattle Today" show.  Rauma's grasp of broadcast production will bring insight to projects geared toward radio and video.  Among her accomplishments at KING was the production of the Emmy-nominated "Gulf War Hits Home," a show that aired only hours after the onset of the recent Persian Gulf war.  Rauma holds a BA in English from the University of Massachusetts at Amherst and a certificate of English from the University of Kent in Canterbury, England.
    Floathe Johnson Associates Inc., with offices in Kirkland, Wash., Beaverton, Ore., and Boise, Idaho, is a leading West Coast advertising and public relations agency that specializes in servicing high- technology companies.  Floathe Johnson Associates is headquartered at 550 Kirkland Way, Suite 200, Kirkland, WA, 98033-6219.  Telephone: 800-FLOATHE (800-356-2843) or 206-822-8400.  FAX:  206-822-0879.
    -0-                       11/22/91
    /CONTACT:  Chuck Pettis or Maury Floathe of Floathe Johnson Associates Inc., 206-822-8400 or 800-FLOATHE/ CO:  Floathe Johnson Associates Inc. ST:  Washington IN:  ADV SU:  PER SC-JH -- SE003 -- 6317 11/22/91 11:01 EST
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Publication:PR Newswire
Date:Nov 22, 1991
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