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FLEET BEGINS LONG-TERM CUSTOMER APPRECIATION PROGRAM WITH 20 PERCENT CATALOG DISCOUNT OFFER

 FLEET BEGINS LONG-TERM CUSTOMER APPRECIATION PROGRAM
 WITH 20 PERCENT CATALOG DISCOUNT OFFER
 PROVIDENCE, R.I., July 13 /PRNewswire/ -- Fleet Financial Group (NYSE: FLT) announced today a comprehensive customer appreciation marketing program that begins with an unprecedented 20 percent discount offer for merchandise ordered through quality gift catalogs.
 Fleet's "One to One" program -- unlike traditional bank marketing which tries to lure new customers or sell new services to old ones -- aims exclusively at maintaining long-term banking relationships by rewarding loyal customers for their business.
 "We realize the competitive reality today is that banking customers have plenty of choices. They want to know that their business is appreciated," said Eric Morse, Fleet director of marketing. "That's why we developed a program that combines our top-of-the-line product, Fleet One, with a significant value-added component behind it."
 "One to One" was developed for Fleet One customers. Fleet One consolidates all deposit, loan and investment accounts onto a single monthly statement. It also provides preferred rates on deposit accounts, a VISA Gold card with no annual fee, an interest-earning checking account with no minimum balance or monthly service charge, preferred pricing on home equity loans or lines of credit, travelers checks with no service charge, no monthly fee on the Fleet24 SELECT debit card that works like a check, and access to the network of Fleet24 ATM machines.
 In the first of a planned series of exclusive offers under the program, Fleet One customers are eligible for 20 percent discounts for the next year on orders from 14 of America's most popular catalog merchants.
 Morse said the cooperative effort is believed to be a first between the banking and catalog industries.
 Catalogers participating in Fleet "One to One" include: Harry and David (fine food, fruit gifts); Hammacher Schlemmer (traditional and innovative products); Plummer-McCutcheon (exclusive, limited-edition items for the home); Appleseed's (classic women's clothing and accessories); JUST RIGHT! (elegant fashion, sizes 14 and up); Austad's (golf equipment and clothing); Bose Express Music (over 50,000 CD titles in classical, jazz and rock); The Country Loft (prints, pottery, Shaker furniture, baskets, bowls); Exposures (photo organizing, storage and display merchandise); Chef's Catalog (1,000 items from cookware to appliances); Rue de France (French home furnishings and decorative products); Pet Warehouse (merchandise for animals); Hearthsong (children's quality toys, books and other products that stimulate imaginative play); and 1-800-THE-ROSE (everything from rare tropical flowers to roses).
 The "One on One" marketing program was developed by Fleet with the assistance of Bronner Slosberg Humphrey of Boston, the nation's largest independent direct-response advertising agency.
 Fleet Financial Group is a $45 billion diversified national financial services company listed on the New York Stock Exchange with approximately 1,300 offices nationwide. Fleet Financial Group's lines of business include commercial and consumer banking, mortgage banking, consumer finance, asset-based lending, investment management, and student loan processing.
 -0- 7/13/92
 /CONTACT: Robert W. Lougee Jr., 401-278-5879, Charles T. Conway Jr., 401-278-6240, of Fleet/
 (FLT) CO: Fleet Financial Group ST: Rhode Island IN: FIN SU:


CN -- NE005 -- 8583 07/13/92 11:12 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 13, 1992
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