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FLARE hosts Baba Bulleh Shah's Urs Mobilink welcomes devotees.

Sufism negates rigidity and promotes free religious thought that emphasizes God's love and mercy that sustains the whole universe; it stresses the essence of faith rather than mere observance of rituals; Bulleh Shah purified his heart with the fountain of truth gushing deep inside his soul

Sufi is the Arabic word for "wool", in the sense of "cloak", referring to the simple cloaks the original Sufis wore, but the Sufis use the composing letters of the words to express hidden meanings, and so the word could also be understood as "enlightenment." Sufism became organised and adopted a form and institution in the 12th and 13th centuries A.D. Sufism has universal appeal and its characteristics are universally acclaimed. Sufism on the whole is primarily concerned with direct personal experi ence, and as such may be compared to various forms of mysticism such as Zen Buddhism and Gnosticism. It negates rigidity and promotes free religious thought that emphasizes God's love and mercy that sustains the whole universe. Sufism stresses the essence of faith rather than mere ob servance of rituals. It shuns wealthy, monarchic and bureaucratic infestations of big cities and de tests false values based on self and power and char ters to restore morality in its proper place.

A great festival (Urs) of Syed Baba Bulleh Shah, was held recently in Kasur, among the organizers FLARE was ahead of all. Every year, no less than 500,000 people come from across the country and from abroad to attend the festival. Leader in cellu lar services provider Mobilink also joined the crowd and welcomes all the devotees and lovers of the Sufi Saint Syed Baba Bulleh Shah. It's a good gesture to acknowledge the great services of Sufi's and highlight their due role in preaching Islamic ideology and encourage the in digenous culture and spread their message of peace, harmony and brotherhood across the world.

The telecom service providers are getting revenues from the valued people of Pakistan and on such oc casions they get the chance to payback to the val ued customers. Now a day, Cock Studio is also promoting the local music which the Sufi's of Pak istan used to influence over the locals and then their poetry becomes the most prominent kalam and the people loved to listen to. All the telecom operators should patronize such occasions and try to be part of to promote indigenous culture and tra ditions. The message of Sufis, the mystics who touch our mind and soul, is universal.

Because of truth, richness, and its down to earth approach, Sufi philosophy finds a following amongst elite as well as the masses - irrespective of color, creed or religion. Though Sufis' message of love reached al most every nook and corner in the subcontinent, it was particularly so in Pakistan where it spread to find big success with the common folk, yet the uni versality of Sufis' message found support and fol lowing equally amongst the nobility.

Every year many such festivals are celebrated across the whole of Pakistan. The homage to these godly souls is so deep rooted that such occasions are perhaps the only places where true demonstra tion of secular gatherings is observed. Here one finds Muslims and non Muslims of different sects who otherwise will not offer prayers with each other, but in Sufi shrines at a particular Urs they would not only celebrate but dine, sleep and, pray together.

Pakistan and Sufism are inter-related, inter woven and inseparable from each other. If Pak istan's beginning is traced back to the conquest of this sub-continent by Muslims armies, as is erro neously thought, then the whole sub-continent should have become Pakistan since Muslim arms were successful throughout the area. But Pakistan emerged only in those territories where Sufism met with success. Pakistan, therefore, can be described as the fruit of the Sufi movement.

It is said that the Sufi practice of listening music first took place in the Indo-Pak subcontinent and then passed on to rest of the Muslim world. The fairs at Sufi shrines or Sufi saints (popularly called the Urs) generally mark the death anniversary of a saint. At every Urs, devotees assemble in large numbers and pay homage to the memory of a saint.

Bulleh Shah's real name was Abdullah Shah, that later transformed into Bulleh Shah out of sheer reverence and affection of the common citizenry of Punjab who ardently adhered to his rebellious mes sage of love, hope and wisdom. Its widely believed he was born around 1680 at Uch Gilaniyan in Ba hawalpur; later migrated to Malakwal and finally settled in Pandoke Bhatian, about 14 miles south east of Kasur. It was here that Bulleh Shah got his formal education from Maulvi Ghulam Murtaza, who was the Imam of the main mosque in Kasur.

Bulleh Shah's attachment to his mentor's phi losophy was so strong that under the sheer spell of his devotion, he addressed his master as god, guide, lord, spouse, husband, beloved and friend. He sets out his own aesthetics of the divine love, guidance, faith, virtuosity, love and forgiveness. Like all other Sufis, he preaches negation of the "self" while seeking unity with the divine. His po etry sets liberal standards with strong intonations of religious tolerance and communal harmony. Re alizations of truth transformed Bulleh Shah into a true mystic. He purified his heart with the fountain of truth gushing deep inside his soul.

The tourist importance of these festivals is so strong that they need be incorporated in the over all tourism policy of the country.

A great festival (Urs) of Syed Baba Bulleh Shah, was held recently in Kasur, among the organizers FLARE was ahead of all. Every year devotees assemble in large numbers and pay homage to the memory of a saint. Leader in cellular services provider Mobilink also welcomes all the devotees and lovers of the Sufi Saint
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Publication:Flare
Geographic Code:9PAKI
Date:Nov 15, 2011
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