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FIVE PUBLISHERS JOIN ELECTRONIC ARTS' AFFILIATED LABEL PROGRAM

 CHICAGO, June 3 /PRNewswire/ -- Electronic Arts (NASDAQ: ERTS), a leader in bringing interactive entertainment into the home, has expanded its Affiliated Label program. The addition of the following five publishers gives Electronic Arts a strong position in the distribution of third-party multimedia software, the company announced today.
 Electronic Arts continues to be committed to building the affiliated label business to complement its existing products and brands. Currently, the Affiliated Label business is focused on the growing multimedia market, or CD-ROM products. The five publishers joining the Electronic Arts Affiliated Label program are Aris Multimedia Entertainment Inc., Mindplay, Morgan Interactive, Multicom Publishing, and Twin Dolphin Games Inc. All five are either already publishers of CD-ROM software, or they are in the process of moving into this new market.
 "We are working with retailers to develop this expanding market of CD-ROM multimedia. With the alliance of these five publishers, Electronic Arts and its affiliated publishers are leaders in interactive entertainment," said Nancy Smith, vice president of sales.
 "The software entertainment industry continues to grow and to diversify. Through all this change, Electronic Arts remains committed to staying ahead and presenting the best of the independent publishers through the broadest retail channel possible," said Kelly Conway, director of affiliated labels. "By joining the Electronic Arts Affiliated Label program, these publishers have added products to our catalog that complement and expand our current Affiliated Label CD-ROM product line, launch us into the infotainment market, and enhance our position in educational entertainment."
 A brief sketch of each of the publishers follows:
 -- Aris Multimedia Entertainment Inc., founded in 1991, is regarded as a pioneer in electronic publishing and CD-ROM software development. Aris has consistently had titles in the top 10 multimedia CD-ROM category. Product plans for 1993 include expanding into the entertainment market with the release of e-World(TM) and Video Cube(TM) product lines.
 -- Mindplay is a seven-year old division of the 13-year old company -- Methods & Solutions, a leading developer of educational and entertainment titles for CD-ROM, Macintosh(R), and MS-DOS. Mindplay supports learning through discovery, outstanding graphics and animation -- along with solid educational presentation.
 -- Morgan Interactive believes in educating through entertainment. With this in mind, it products CD-ROM titles focusing on creative elements including animation, music and writing. The company is currently producing several series of edutainment products utilizing a family of original characters, high-quality animation, original songs and extensive sound effects.
 -- Multicom Publishing is a leading creator of interactive CD-ROM entertainment, special interest, educational and reference software. Multicom brings superb titles from publishers such as Better Homes and Gradens(TM), and Simon & Schuster(TM) to life with video, audio, animation, photographs and text. Multicom Publishing has produced high- quality multimedia software since 1991.
 -- Twin Dolphin Games Inc. is a developer and publisher of recreational software for personal computer and other emerging-delivery systems. This fall it will release "Forgotten Castle(TM): The Awakening," a role-playing adventure set in dungeons beneath a fantastic medieval castle. In addition to "Forgotten Castle," Twin Dolphin will be releasing three fun and challenging windows games this fall.
 Current members of Electronic Arts' Affiliated Label program include Ebook Inc., Humongous Entertainment Inc., ICOM Simulations Inc., Mindcraft Software Inc., NovaLogic Inc., Pop Rocket Inc., Sanctuary Woods Multimedia Corp., Strategic Simulations Inc., Three-Sixty Pacific Inc., and Zelos Ventures Inc. With this expansion, Electronic Arts is distributing products for 15 affiliated publishers developing quality titles for the IBM PC, Macintosh, CD-ROM, and the soon-to-be released 3DO(TM) system.
 Electronic Arts is a registered trademark of Electronic Arts. 3DO is a trademark of The 3DO Company. All other trademarks are trademarks of their respective owners.
 Electronic Arts is a diversified entertainment and education company that develops, publishes and distributes software worldwide. The company is 11 years old and it has an annual sales of $300 million. Its corporate headquarters are in San Mateo, Calif., and it has offices in Canada, Texas, the United Kingdom, Europe, Australia and Japan.
 -0- 6/3/93
 /CONTACT: Marci Galea of Electronic Arts public relations, 415-513-7541/
 (ERTS)


CO: Electronic Arts ST: California IN: CPR SU:

LH-TM -- SF009 -- 5047 06/03/93 14:00 EDT
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Date:Jun 3, 1993
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