Printer Friendly

FISHER-PRICE ACQUIRES LINE OF YOUTH BEDS AND STORAGE UNITS

 FISHER-PRICE ACQUIRES LINE OF YOUTH BEDS AND STORAGE UNITS
 EAST AURORA, N.Y., Sept. 3 /PRNewswire/ -- Fisher-Price, Inc. (NYSE: FPP) announced today it has entered into an agreement to acquire a line of youth beds and storage units from The Newborne Company, Inc. of Worthington, Massachusetts. The company's lines -- My Little Beds and Underdrawers storage units -- are to be sold under the Fisher-Price brand name.
 Strawn Cathcart, Senior Vice President of Marketing at Fisher-Price said, "This acquisition reflects our commitment to entering new areas of business in the juvenile products industry. Youth beds has been emerging as a growing category within the juvenile products industry over the last two years and we're excited about this new area of opportunity."
 A youth bed is a transitional bed between a crib and a twin bed for children approximately 18 months to four years old. It's convenient for parents because it uses the same mattress and bedding as a crib and it's well-suited for small children leaving a crib because it's smaller and closer to the floor than a traditional bed.
 Underdrawers are baskets on caster wheels that slide neatly under My Little Bed or a twin bed to store a child's books, toys or special things.
 Fisher-Price will introduce the new lines at the Juvenile Products Manufacturers Association show in Dallas in October and the products will be distributed through toy supermarkets, catalog showrooms, discounters and specialty stores.
 Fisher-Price is an international manufacturer and marketer of children's products. Fisher-Price's common stock is listed on the New York Stock Exchange and is traded under the symbol FPP.
 -0- 9/3/92
 /CONTACT: Jack Martin of Fisher-Price, 716-687-3449/
 (FPP) CO: Fisher-Price ST: New York IN: REA SU: PDT


BM -- CL023 -- 6504 09/03/92 14:32 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 3, 1992
Words:293
Previous Article:SCIOS INC. AND NOVA PHARMACEUTICAL CORPORATION RECEIVE STOCKHOLDER APPROVALS TO MERGE THE TWO COMPANIES
Next Article:KELLOGG COMPANY DONATES TO HURRICANE RELIEF EFFORTS
Topics:


Related Articles
Youth not wasted on the young.
Myriad RTA introductions.
Sleep, study and store.
JUVENILE RTA BEDROOM -- STORAGE AND STYLE KEY ELEMENTS FOR CONSUMERS.
RTA AIMS FOR BROADER APPEAL; PRODUCERS EDGING INTO CASE GOODS TERRITORY.
RTA Makers Awake to Bedroom Market.
RTA MAKERS ARE READY TO DISPLAY A WIDER SELECTION.
Hot names, cool designs.
PUTTING THE PIECES TOGETHER; READY-TO-ASSEMBLE MAKERS COMBINED FASHION, FORM AND FUNCTION FOR THEIR NEW PRODUCTS AT THE HIGH POINT MARKET.
RTA designs take center stage.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters