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FIRST-QUARTER BMW SALES UP BY 22 PERCENT

 FIRST-QUARTER BMW SALES UP BY 22 PERCENT
 WOODCLIFF LAKE, N.J., April 2 /PRNewswire/ -- BMW of North America,


Inc. reported today that first-quarter sales are 22.2 percent ahead of the same period a year ago.
 BMW's 358-member national dealer organization sold 5,545 new automobiles in March, bringing the first-quarter total to 12,943. The monthly and year-to-date totals are 18.7 percent and 22.2 percent ahead of the 4,672 and 10,585 results posted in 1991.
 "March was our best month out of the last 15, and with new products arriving at the dealers, BMW expects to accelerate its second-quarter sales rate to over 16,000 vehicles," stated Karl H. Gerlinger, president of the luxury performance automobile importer.
 Gerlinger said the 20-percent projected mid-year sales increase will result from retail availability for new 3-Series models priced under $30,000.
 BMW's product offensive will continue with the introduction of the 525i Touring, BMW's first sports wagon, at the New York Auto Show, April 18-26. The model, combining the driving pleasure of a sport sedan and the utility of a station wagon, will go on sale in June.
 -0- 4/2/92
 /CONTACT: Thomas O. McGurn of BMW of North America, 201-307-3785/ CO: BMW of North America, Inc. ST: New Jersey IN: AUT SU:


SB -- DE019 -- 4452 04/02/92 14:08 EST
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Publication:PR Newswire
Date:Apr 2, 1992
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