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FIRST PHOTOS ON BACK OF CASH REGISTER RECEIPTS LOCATE TWO MISSING CHILDREN: PROGRAM GROWING

 MYSTIC, Conn., March 25 /PRNewswire/ -- Millions of high quality photos on cash register tapes have led to the recovery of two children. In the first three months in Arizona, Maryland and Washington, D.C., two children, Jonathan Claypool, 8, and Melissa Neese, 7, were found. The program is being expanded nationwide.
 "Hundreds of thousands of children go missing each year, and the National Center for Missing and Exploited Children has shown that the best way to find them is to publish their pictures in huge numbers," said Derek Hewitt, vice president of Cost-Miser Coupons, the company printing tens of millions of high quality color pictures on the back of cash register tapes in major grocery chains. "This new method of distributing pictures is a far cry from fuzzy images on milk cartons," added Mr. Hewitt. "The register receipts carry the picture and details about the children as well as the 800 number for the National Center hotline."
 Cost-Miser devotes one third of the space to pictures of missing children; the remainder of the tape contains manufacturers' discount coupons.
 The first program ran in Safeway stores in Washington, D.C. and Arizona during December, January and February. Manufacturer sponsors included Nabisco, Campbell Soup Co., Warner Lambert, Sandoz Pharmaceuticals and Phelps Industries. Shortly after the program began, two of the featured children were found. Eight year old Jonathan Claypool had been missing since May 3, 1991 in a family-related abduction. He was found in Phoenix on Dec. 23, 1992 within two weeks of the start of the program. Seven year old Melissa Neese was also abducted by a family member on Sept. 5, 1991 and was found in early January.
 Cost-Miser President Brent Pierce had the idea after he saw a television report about missing children. "I thought that if a television picture could be effective in tracking down missing children, then a clearly printed image would be even more effective," said Pierce. Over 1,000 stores have agreed to carry the program.
 Cost-Miser Coupons Inc. is a California based company and a subsidiary of Cost-Miser International Inc., a publicly held Canadian company engaged in worldwide distribution of coupons.
 -0- 3/25/93
 /NOTE TO EDITORS: Photographs, interviews, register tape samples, VNR or B-roll in any format available./
 /CONTACT: Derek Hewitt of Cost-Miser Coupons, Inc., 203-572-1693/


CO: Cost-Miser Coupons, Inc. ST: Connecticut IN: SU:

SM -- NYCFNS2 -- 9342 03/25/93 07:02 EST
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Publication:PR Newswire
Date:Mar 25, 1993
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