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FIRST JOINT-VENTURE CARL'S JR. IN MEXICO OPENS

 ANAHEIM, Calif., July 7 /PRNewswire/ -- The first Carl's Jr. Restaurant operated as a joint-venture partnership with parent company Carl Karcher Enterprises Inc. (NASDAQ: CARL)(CKE) and Licensee Industrializadora de Comida Rapida S.A. de C.V. (ICR) opened today in the city of Otay Mesa in Baja California, Mexico.
 The free-standing 4,912-square-foot restaurant is larger than most domestic Carl's Jr. Restaurants and is located less than one mile from the international border at the corner of Boulevard Industrial and Calle Campos Deportivos. The location employs 65 people.
 Features of the restaurant include seating for 126 people indoors, a playground with patio seating for 16 people and drive-thru service. The menu focuses on Carl's Jr.'s signature hamburgers and chicken sandwiches, salads and baked potatoes.
 According to CKE Vice President and General Counsel Richard Celio, who directs international development for Carl's Jr., the joint-venture partnership was formed with ICR, the Baja Calif. licensee, whose first restaurant opened in October 1992 in Tijuana.
 "A joint-venture agreement is one component of our strategy for international development focusing on Mexico," Celio said. "Overall, we're investing our resources in the business in the form of joint ventures when they make sense from a logistical and financial standpoint, but we plan to continue to expand our presence in Mexico through licensing as well."
 Carl Karcher Enterprises Inc., the parent company of Carl's Jr. Restaurants, is an international quick-service company specializing in charbroiled hamburgers and chicken sandwiches. Founded in 1941, the company, its franchisees and licensees operate 643 restaurants in California, Nevada, Oregon, Utah and Arizona, including international restaurants in Mexico, Malaysia, China, the Mid-East and Japan.
 -0- 7/7/93
 /CONTACT: Patricia Parks, media relations of Carl's Jr., 714-490-3607/
 (CARL)


CO: Carl Karcher Enterprises Inc.; Carl's Jr. Restaurants
 Licensee Industrializadora de Comida Rapida S.A. de C.V. ST: California IN: LEI SU: JVN


BP-MF -- LA030 -- 9256 07/07/93 18:32 EDT
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Publication:PR Newswire
Date:Jul 7, 1993
Words:318
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