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FIRST GOOD HOUSEKEEPING GREAT LIVING FESTIVAL A SUCCESS -- GIANT FOOD WAS PRESENTING SPONSOR --

 NEW YORK, May 28 /PRNewswire/ -- WBAL-TV (the Hearst-owned CBS affiliate), Good Housekeeping and Giant Food successfully teamed up in Baltimore to present the first Good Housekeeping Great Living Festival. The March 26-27 event, held at the Baltimore Convention Center, featured an eclectic mix of lifestyle demonstrations and product sampling, along with celebrities, entertainment, and a wide range of cooking and home care classes.
 More than 16,000 people attended the two-day festival, which was heavily promoted by WBAL-TV during the weeks leading up to the event. Giant Food also conducted an extensive promotional campaign, and offered discounts on entry tickets if they were purchased at Giant.
 Said Good Housekeeping senior vice president and publisher Alan M. Waxenberg, "The Festival drew a large crowd, bigger than we had anticipated. Clearly, people were eager to attend an event that offered entertainment and practical lifestyle advice, where their home care questions could be answered on the spot by experts, and where they could sample new products from some of the most prestigious companies in the U.S."
 The Festival kicked off with a ribbon-cutting ceremony by Baltimore Mayor Kurt Schmoke; K. Robert Brink, executive vice president, Hearst Magazines; Barry Sher, vice president, public relations for Giant Food; vice president/general manager of WBAL-TV, Philip Stolz, and Alan Waxenberg.
 The Good Housekeeping Institute, which is based in New York City, sent its team of chefs, environmentalists, home care specialists, chemists, engineers and crafts experts to participate. Its range of informative demonstrations included creating terrariums to educate children on the importance of protecting the environment, a packed seminar on the removal of typical laundry stains, numerous cooking classes, and how to differentiate among "green" products currently in the marketplace, to name just a few.
 Celebrity presentations included a hilarious talk by Heloise, the syndicated columnist, and a special appearance by Eric Braeden, who plays "Victor" on the "Young and the Restless." People stood on lines for more than an hour for the opportunity to meet Braeden in person. The Festival also featured a huge children's area, with toys, face painting, Easter Egg dying and other activities were available.
 Companies with booth displays included: Kraft General Foods, Sears, Subaru, The Baltimore Zoo, Pillsbury, Hearst Magazines, Upjohn Consumer Products, Lever Bros., ConAgra, Bally's Holiday Fitness. Sixty booths were set up in all.
 -0- 5/28/93
 /CONTACT: Sean Sullivan, 212-649-2583, or Peggy Horan, 212-505-6198, both for Good Housekeeping/


CO: Hearst Magazines ST: Maryland IN: FOD SU:

TM-LD -- NY002 -- 3261 05/28/93 08:15 EDT
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Date:May 28, 1993
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