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FIRST CUSTOMER TO WAIT SIX DAYS IN HOUSTON HEAT FOR IKEA GRAND OPENING

FIRST CUSTOMER TO WAIT SIX DAYS IN HOUSTON HEAT FOR IKEA GRAND OPENING
 It'll be a hot day in Houston when Donna McElligott enters the IKEA store on July 15. However, she will spend the next six days in the Houston heat to enjoy the privilege of being the first one through the doors.
 For her efforts, Mrs. McElligott, 33, who read about the contest in the paper this morning, will receive a $3,000 gift IKEA gift certificate. A GED Creative Writing teacher from Tomball College off for the summer, Mrs. McElligott arrived at the store with her two children at 3 p.m. today to see if there were any rules for the contest. Then, she called her husband to see what he thought about her camping outside for six days.
 After making a quick stop at a nearby store to pick up the bare necessities for her stay -- a chaise lounge and a cooler, plus some Oreos for her children and lots of books for herself -- she returned to IKEA to settle in for the week. When asked what her students might say when they hear about this, Mrs. McElligott replied, "I hope they'll think that determination wins the day, which is what I try and teach."
 The IKEA grand opening festivities will begin Wednesday, July 15, at 9 a.m. In addition to the Grand Prize claimed by Mrs. McElligott, IKEA is offering a Stockholm leather sofa (valued at $1,000) to the second person arriving, as well as a Poem easy chair ($118 value) to the third lucky customer. The next 100 customers each day of the five-day grand opening celebration, will also receive a free Viking beach chair ($17 value).
 During the 5-day grand opening celebration, IKEA visitors can register to win a 1992 Volvo 240 station wagon, a trip for 2 to Sweden, provided by Scandinavian Airline Systems (SAS) and accommodations at the Sergel Plaza courtesy of the Swedish Tourist Board, plus $1,000 spending money from IKEA, or a Stockholm leather sofa.
 Houston is the 110th location for IKEA -- the largest furniture retailer worldwide -- and the company's 11th in the United States. Upwards of 80,000 visitors are expected during the five-day grand opening celebration in Houston.
 Motorists passing by the IKEA store just off the Antoine exit on the Katy Freeway are encouraged to honk their horns in support of Mrs. McElligott's persistence.
 CONTACT: Pamela Diaconis of IKEA U.S. East, 713-688-7867.
 -0- 7/9/92


CO: IKEA ST: Texas IN: REA SU:

LD-KD -- NY090 -- 8101 07/09/92 20:38 EDT
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Publication:PR Newswire
Date:Jul 9, 1992
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