FIRST CARL'S JR. IN BAJA CALIFORNIA OPENS
FIRST CARL'S JR. IN BAJA CALIFORNIA OPENS ANAHEIM, Calif., Oct. 27 /PRNewswire/ -- The first Carl's Jr.
Restaurant in Baja California, Mexico will open Oct. 28, in Tijuana.
The first location of the international licensee, Carl's Jr. de Baja California, is at Boulevard Agua Caliente 4501, across from the twin towers known as Fiesta Americana Hotel. The licensing agreement for the Tijuana area was signed in February of this year by a Tijuana-based investment group headed by Ascan Lutteroth and Eduardo Castro. Designed in a Mediterranean-style with attractive arched walls, the 5,100 square-foot building is larger than most Carl's Jr. restaurants. The free-standing restaurant seats up to 150 people indoors, including a banquet room that seats 40 people plus two separate rooms for private gatherings such as birthday parties. The menu is virtually the same as the American Carl's Jr. menu and includes a self-serve salad, baked potato and hot dog bar. Exterior features include drive-thru service, a large playground and patio seating. Tile accents have been added throughout the building, including a terra-cotta tile entry and Spanish tile roof. The opening of the restaurant will be celebrated on Oct. 27, at 6 p.m. with Carl's Jr. founders Carl and Margaret Karcher, officials representing the state of Baja California Norte plus community and company representatives. According to Carl's Jr. Vice President of International and Franchise Development Steve Kishi, Carl's Jr. de Baja California plans to open additional locations in Baja California over the next five years. Plus, CKE recently signed a licensing agreement for the state of Sonora, as well as two agreements for development in Mexico City. Kishi said, "We're very pleased with this first location in Baja California. The combination of the restaurant's striking design and generous capacity promises to make it very popular with local residents and tourists alike. Carl's Jr. is a success story in Monterrey, Mexico, and we look forward to further growth as we open throughout the Mexican Republic." Carl Karcher Enterprises Inc. (NASDAQ: CARL), the parent company of Carl's Jr. Restaurants, is an international quick-service company known for quality charbroiled sandwiches and other healthful products. Founded in 1941, the company, its franchisees and licensees operate 638 restaurants in California, Nevada, Oregon, Arizona, China, Japan, Malaysia and Mexico. -0- 10/27/92 /CONTACT: Patricia Parks of Carl's Jr. media relations, 714-490-3607/ (CARL) CO: Carl Karcher Enterprises; Carls Jr. ST: California IN: REA LEI SU:
EH -- LA016 -- 5451 10/27/92 13:18 EST
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|Date:||Oct 27, 1992|
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