Printer Friendly

FIRST BRANDS UNVEILS ANTIFREEZE RECYCLING SYSTEM AND TECHNOLOGY

 FIRST BRANDS UNVEILS ANTIFREEZE RECYCLING SYSTEM AND TECHNOLOGY
 NEW YORK, Feb. 27 /PRNewswire/ -- First Brands Corporation (NYSE: FBR) today unveiled proprietary Prestone(R) antifreeze recycling technology and announced the formation of Prestone(R) Technology Systems, Inc., a wholly owned subsidiary that will market the technology throughout North America.
 Making the announcement was Alfred E. Dudley, First Brands chairman, president and CEO, who added that First Brands has appointed Rick Bowen as the new subsidiary's president. Bowen has been with the company for 23 years.
 Expansion Into Auto Service Market
 "The creation of Prestone Technology Systems enables First Brands to expand into the auto service market," Dudley said. "Our leading-edge technology in antifreeze has opened a window for us to create this new business that also benefits the environment. It also represents a logical progression of our commitment to implement long-term business growth strategies for the company.
 "Prestone Technology Systems comes after many years of extensive research and development conducted by First Brands into antifreeze recycling," Dudley explained. "It helps us to extend a 65-year tradition of leadership in the antifreeze industry in both technology and meeting consumer needs."
 Valuable Resource
 "Used antifreeze is a valuable resource to be recycled, not a waste for disposal," Bowen said. "We support antifreeze recycling as an economically and environmentally practical, long-term alternative for the treatment of this reusable material. Recycling saves the resources consumed to produce virgin antifreeze; reduces the demand for raw materials; and helps address our country's solid waste disposal issues."
 According to Bowen, approximately 200 million gallons of antifreeze are purchased in North America every year. When this antifreeze is blended with water to install in a vehicle, twice as much antifreeze solution is generated. Bowen noted that the nation's current antifreeze recycling efforts are in their infancy.
 He said that Prestone Technology Systems has developed the industry's only "blueprint" to help address these issues and implement antifreeze recycling in each of three primary markets that produce used antifreeze: 1) the do-it-yourself consumer; 2) automotive service centers; and 3) heavy-duty/fleet operations.
 "Used antifreeze collection and recycling are not widespread practices," Bowen noted. "But our experience in the antifreeze industry, combined with the blueprint and Prestone technological expertise, significantly enhances First Brands' ability to assume a leadership role in encouraging and implementing antifreeze recycling."
 Prestone Recycling Technology
 According to Tom Nathanson, vice president of technology for the new subsidiary, the proprietary Prestone recycling technology unveiled today includes a custom chemical re-inhibitor package; a two-stage Prestone Recycling System for on-site antifreeze recycling applications in automotive service facilities; and a do-it-yourself Prestone Antifreeze/Coolant Replacement System.
 "Until now, no other company has developed a custom chemical re- inhibitor package that can restore the corrosion protection abilities of the widely varying qualities of used antifreeze encountered from vehicle to vehicle," Nathanson explained, adding that re-inhibiting is necessary to restore the recycled antifreeze's rust and corrosion protection capabilities to those of new antifreeze.
 The company's proprietary on-site Prestone Recycling System, according to Nathanson, produces recycled antifreeze that "meets both the Society of Automotive Engineers (SAE) and the American Society of Testing and Materials (ASTM) performance standards for new antifreeze." He added that First Brands has patents pending on both the Prestone Recycling System and re-inhibitor technology.
 In the system, one machine simultaneously drains and collects used antifreeze from a vehicle and installs new antifreeze. A second machine recycles the used material, to which the Prestone custom re-inhibitor package is then added.
 "The antifreeze recycling picture is a complex one, but we're confident our blueprint provides a comprehensive plan to help ensure that recycling can be implemented successfully throughout North America," Bowen added.
 "First Brands is moving swiftly forward to take a leadership role in antifreeze recycling," Dudley said. "We are poised to create the future for antifreeze recycling, which not only benefits the environment, but can serve as an innovative catalyst for economic growth."
 -0- 2/27/92
 /CONTACT: Tom Crane or Cynthia Phon of Ruder Finn, 212-593-6400, for First Brands/
 (FBR) CO: First Brands Corporation ST: New York IN: AUT SU:


GK-SM -- NY008 -- 3239 02/27/92 11:46 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Feb 27, 1992
Words:686
Previous Article:PUBLIC RADIO LEGAL AFFAIRS CORRESPONDENT TO ADDRESS CITY LAWYERS
Next Article:DEL LABORATORIES REPORTS FOURTH QUARTER AND YEAR-END RESULTS FOR 1991
Topics:


Related Articles
RECYCLING TECHNOLOGY BREAKTHROUGH UNVEILED AT MEDIA BRIEFING TODAY
A LANDMARK ENDORSEMENT: GM APPROVES WYNN'S X-TEND ANTIFREEZE RECYCLING
BASF ANNOUNCES STEEL DRUM RECYCLING PROGRAM FOR ITS ANTIFREEZE COOLANT CUSTOMERS
SAFE BRANDS INTRODUCES SAFER ANTIFREEZE -- SIERRA
FIRST BRANDS COMPLETES SALE OF PRESTONE ANTIFREEZE/CAR CARE BUSINESS IN MANAGEMENT BUYOUT LED BY VESTAR CAPITAL PARTNERS
VALVOLINE COMPLETES PURCHASE OF ZEREX ANTIFREEZE AND CAR-CARE PRODUCTS FROM BASF
PENNZOIL AND PRESTONE TEAM UP TO MARKET ANTIFREEZE PENNZOIL TO BECOME NATIONAL PRESTONE DISTRIBUTOR
FIRST BRANDS ANNOUNCES SETTLEMENT IN PRINCIPLE OF OUTSTANDING ANTIFREEZE RECYCLING LITIGATION
AMERICAN ZOOS LAUNCH NATIONAL ANIMAL SAFETY PROGRAM; SAN DIEGO ZOO LEADER IN SAFER ANTIFREEZE CONVERSION PROGRAM
AutoZone Receives Environmental Award For Collecting 1 Million Gallons Of Used Oil

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters