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FIRST ALL-NEW SAAB 900 ALREADY SOLD -- THREE WEEKS AHEAD OF SCHEDULE

 CINCINNATI, Ohio, Nov. 3 /PRNewswire/ -- While the intended U.S. sales start for the all-new Saab 900 remains some three weeks away, the first car has already been sold and delivered in Cincinnati.
 Just Saab, Inc., 5449 Dixie Highway, Fairfield, Ohio retailed a 900 S 5-door to Cincinnati Saab enthusiast Mary B. Murphy on Oct. 27. Murphy's Eucalyptus Green 1994 Saab 900 S includes the Swedish automaker's optional 2.5-liter, V6 engine, along with the new electronically controlled, four-speed automatic transmission option and glass sunroof.
 According to John C. Kramer, vice president, sales and marketing, Saab Cars USA, Inc.: "The 1994 Saab 900's superb price/value relationship has created exceptional demand throughout the world, and initial U.S. consumer response has exceeded even our best expectations." Kramer continued, "While our original intent in the U.S. market was to ensure that every Saab dealer had a full inventory of new 900's prior to the official sales start, the avalanche of consumer interest has demanded a different strategy -- we're therefore beginning delivery immediately."
 In Saab's Swedish homeland, for example, the first two months of 900 production were actually sold out before the assembly line began to move. Swedish Saab dealers are now taking orders for February delivery.
 The Saab 900's reception is so strong in Sweden that the new 900 has created a craze -- a local confectionery company created an all-new "Saab 900" ice cream (sales have exceeded 200,000), while a pastor in Trollhattan, Sweden recently blessed the performance of the 900's new rear "Safeseat" in a Sunday church service.
 The all-new Saab 900 was recently named a "Best Buy" in the Sport Sedan category by the editors of Consumer Digest Magazine. It has also been selected as one of ten finalists for the North American Car of the Year competition.
 In the United States, suggested retail prices for the all-new Saab 900 begin at $20,990. The Saab 900 and the 1994 Saab 9000 series are sold and serviced by Saab dealers throughout the United States.
 -0- 11/3/93
 /CONTACT: Steven Rossi or Elke Martin of Saab Cars USA, 404-279-6360/


CO: Saab Cars USA, Inc. ST: Ohio IN: AUT SU:

BR-TG -- AT012 -- 0144 11/03/93 12:13 EST
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Publication:PR Newswire
Date:Nov 3, 1993
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